[Hiring] Google & YouTube Ads Specialist @Convertibles.Dev

Role Description

This is an apprenticeship with a real job attached. You work directly with Clay (x @ecomclay), learn how he runs accounts, and within 90 days you're running the weekly cycle on your first accounts yourself.

• The weekly cycle, concretely:
• Monday: pull last week's numbers (Google Ads platform side plus the client's attribution tool - Triple Whale, Converge or Northbeam), update the reporting workbook, write the client update, produce the actions list. Exact campaign, exact change, why.
• Through the week: make the changes, watch pacing, check feeds and Merchant Center, build new campaigns (Search, Shopping, PMax, YouTube / Demand Gen).
• Client calls: sit in first, then run them.

How we work, so you know what you're signing up for:

• YouTube and Demand Gen are the main event, not a side channel. We take a brand's winning Meta ads, recut them for YouTube, and scale. Accounts have gone from YouTube at 6-12% of media mix to 13-22%, at a return that held for over a year.
• Attribution-tool numbers decide YouTube, not platform numbers. If you've only ever judged campaigns on what Google Ads says, you'll learn a different lens.
• Everything gets a number. "Performance improved" is not a finding. "NC-CPA went from £38 to £30 on the same spend" is.
• AI is part of the workflow. Reporting workbooks, data pulls and first drafts are built with Claude. You don't need to be a developer, but you need to be comfortable working this way.
• There's a dev, CRO, QA and design team behind the ads. When a landing page or a feed needs fixing, someone fixes it.

Qualifications

• 2-4 years hands-on in Google Ads for ecommerce.
• Experience running Search, Shopping and PMax on real budgets (at least one account at $20k+/month).
• At least touched YouTube or Demand Gen and want to go deep on it.
• Comfortable in Google Sheets / Excel.
• Ability to analyze eight weeks of campaign data and explain changes.
• Knowledge of Merchant Center disapproval and how to fix it.
• Clear writing skills in English.
• Curious, direct, not precious about being told you're wrong.

Requirements

• Not a fit: agency account managers who relay what the specialist did.
• Meta buyers who "also do Google".
• Anyone who needs the basics explained.

Benefits

• Direct training from someone who's done this for 13 years, on his own money and then on clients'.
• A team behind you.
• A real path: run accounts, then lead the Google / YouTube lane.

Hours

• Full-time, 40h/wk.
• Your morning overlaps with Clay (he's UTC+8).
• Your afternoon overlaps with UK/EU clients and the US East Coast.
• Flexible beyond that.

First 90 days

• Weeks 1-4: shadow. Pull the data, build the workbooks, sit on every call.
• Weeks 5-8: draft the Monday updates and actions lists for two accounts. Clay reviews before they go out.
• Weeks 9-12: own the weekly cycle and the check-in call on your first account.
• Comp is reviewed at 90 days. The per-account bonus starts when you own an account.

How to apply

Keep it short. Answer the questions in the form with numbers, not adjectives. Shortlisted people do a paid 2-3 hour test task, then a call with Clay.