[Hiring] Go-to-Market (GTM) Lead @Platform Stud
Mar 27, 2025 - Platform Stud is hiring a remote Go-to-Market (GTM) Lead. đź’¸ Salary: up to $150k + 1% equity. đź“ŤLocation: USA.
Role Description
We’re hiring a GTM Lead to fully own the Growth function. This is a senior individual contributor role for someone ready to build and run growth from the ground up. We’ve hit strong product-market fit, crossed ~$2M in ARR, and are growing steadily. To date, growth has come through word-of-mouth and founder-led sales. Now we’re ready to expand our reach and build a repeatable growth engine.
As our first dedicated Growth hire, you’ll shape strategy, acquire new customers, and lay the foundation for scale. This role is ideal for a hands-on operator who wants real ownership now – and the chance to grow into leadership as we scale.
We’re a fast-moving, execution-focused team that values ownership, efficiency, and continuous learning. If you thrive in early-stage environments and love turning strategy into results, you’ll fit right in.
- Own the top of the funnel – drive awareness, generate leads, and nurture interest, while our CEO focuses on closing deals.
- Experiment with and optimize paid, organic, referral, and outbound customer acquisition tactics.
- Establish and strengthen partnerships with VCs, accelerators, and other ecosystem players to drive referrals.
- Develop long-form content, repackage it into smaller tidbits, and optimize it for inbound lead generation.
- Build automated and scalable marketing and sales processes.
- Create and refine messaging and positioning to resonate with startup founders and investors.
- Measure, analyze, and report on growth KPIs, iterating for continuous improvement.
- Operate independently in the early months, owning execution across channels – including writing content, building presentations, launching outbound campaigns, and testing new tactics.
- Develop a strong understanding of our buyer: typically startup CEOs with high expectations and a $20–25k average annual contract value.
- Execute a human-centric approach to marketing that reflects the service-driven nature of our business (i.e., we are not a SaaS or FinTech product, and product-led growth is not applicable for us).
Qualifications
- A strategic thinker and relentless executor who thrives in fast-moving, early-stage environments.
- Experienced in growth, demand generation, or marketing leadership, ideally at a startup or early-stage company.
- Comfortable executing marketing campaigns across various channels and measuring their success.
- A clear, compelling communicator who understands how to market service offerings to founders and CEOs.
- Adept at building systems and processes that scale without creating complexity.
- Energized by doing the work yourself – whether writing blog posts, crafting messaging, sending cold emails, or launching campaigns from scratch.
- Comfortable operating in a high-trust, low-structure environment where you’re free to strategize but expected to execute.
Bonus Points If You Have Experience In
- Startups & Venture Capital – Know our customers and key referral partners.
- Accounting, Finance & Taxes – Understand what we’re selling and why it matters.
- B2B Marketing & Growth – Proven track record of generating pipeline and accelerating growth.
- Leading or Scaling Growth at an Early-Stage Company.
Benefits
- Compensation: Up to $150K + 1% equity
- Flexible Paid Time Off Program
- 401k Plan with company match
- Optional Medical, Dental and Vision programs
- Company provided $25,000 Life and AD&D Insurance Policy
- Monthly work-from-home stipend
- Competitive salary & equity to be part of our long-term success.
- High autonomy & ownership.
- Flexible & remote-first.
- We prioritize outcomes over hours.
Similar Remote Jobs
More Marketing jobs
-
Marketing tbd at offer AmericasMar 31, 2025
-
Marketing unspecified Latin America (LATAM)Mar 31, 2025
More jobs in USA
-
All others unspecified USAMar 31, 2025
-
All others unspecified USAMar 31, 2025
Kickstart Your Job Search
Unlock 54,743 additional remote jobs, advanced search & email notifications
Too many emails? Declutter your inbox with Meco
Your home for reading newsletters
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
đź’¸
up to $150k + 1% equity
|
Remote
Location
USA
|
|
Job Type
unspecified
|
Posted
Mar 27, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
