[Hiring] Frontline Marketing Manager @Zillow

Role Description

The Frontline Marketing Manager is a strategic driver of revenue-generating business initiatives. In this role, you will take ownership of developing and launching high-quality, impactful sales toolkits for our frontline sales teams, built on strong, value-based messaging. You will turn partner results and data into compelling stories, then shape how those stories are put to work: in how sellers are prepared, in how they talk about our value, and in the materials they put in front of partners.

This role is critical to driving B2B revenue through our team of sellers. You will make sure they show up in-market as best-in-class: prepared, credible, and clear on our value in every conversation. The work you put behind them is what turns a first conversation into a closed deal.

Core Responsibilities

• Create & Own: Take responsibility for the end-to-end creation of high-caliber enablement deliverables (including sales playbooks, presentation decks, sales emails and more), from research and copywriting through production and launch. Craft data-backed, value-based messaging and narratives that give the Sales team the "right message at the right time" for every partner interaction, and hold every deliverable to a high creative and strategic bar. Bring fresh, out-of-the-box ideas for sales aids, programs, and campaigns, and turn the best ones into plays that sellers use.
• Tell Partner Stories: Find, shape, and tell the partner stories that make our value real for sellers and prospects. Use interviews, research, and data to build convincing success stories, proof points, and results in a mix of formats, ready for sellers to use in the field or to go direct to market. Apply shared narratives across multiple initiatives, drawing connections between stories so every launch reinforces one value story.
• Strategize & Activate: Lead the strategy and execution of activating the sales floor on high-value, cross-functional initiatives. Partner with Sales Leadership, Operations, Product, Marketing, and others to drive sales effectiveness strategies and programs that move revenue. Build trusted relationships with senior Sales leaders and secure their buy-in so your work is adopted and sold through.
• Orchestrate & Optimize: Build comprehensive sales Go-To-Market (GTM) plans and run them as programs with clear goals, so that what you create is adopted by sellers, and act as the cross-functional liaison between the frontline and broader marketing teams. You will be responsible for designing strategic sales communications, as well as bringing analytical rigor to our measurement and intelligence programs to evaluate the impact of those rollouts.
• Influence through Insights: Conduct research to understand what resonates with B2B buyers in the market and to inform sales messaging and toolkits. Drive the aggregation of Sales team feedback to identify knowledge and skills gaps, spot where messaging and content fall short, and inspire changes.

Who you are

• An experienced B2B storyteller and end-to-end content creator who researches, writes, and produces, finding the proof in a partner's results and shaping it into value-based, data-backed narratives and visually compelling sales collateral.
• A sales mind who knows what resonates in-market, understanding how B2B buyers decide and what sellers need to win, and shaping stories that convince and drive revenue.
• Analytical with a programmatic mind, thinking in repeatable programs rather than one-off assets, measuring what you launch, and using data to decide what to build and what to retire.
• Creative, resourceful builder who thrives on innovation, generating original ideas for sales aids, programs, and campaigns and moving fast through ambiguity to solve complex challenges.
• Expert collaborator and master communicator who builds cross-functional relationships, influences senior stakeholders, and sparks behavior change across the organization.
• Disciplined, entrepreneurial self-starter in project management and strategic execution, coordinating diverse partners to achieve high-impact results.

Qualifications

• 6+ years of experience in B2B Marketing, Product Marketing, Content Marketing, Strategy, or Consulting.
• 4+ years of Sales Enablement experience or highly related B2B revenue-driving experience.
• Proven track record of success partnering with senior Sales stakeholders and creating stories that sales teams use to drive revenue.
• Hands-on experience across the full B2B storytelling cycle: research, copywriting, content production, GTM launch, and measuring impact, including customer or partner proof points such as case studies and success stories grounded in interviews and data.
• Experience in B2B SaaS, proptech, or a comparable sales-led technology environment.
• A portfolio of work samples (sanitized as needed) that demonstrates value-based, data-backed storytelling for a sales audience across a mix of formats, including how stories connect across initiatives.
• Proficiency with generative AI tools (such as Claude, ChatGPT, or Gemini) for content creation, research, and analysis, with concrete examples of how you use them in your work and sound judgment on accuracy, confidentiality, and brand voice.
• Must be highly skilled working in the G-Suite (Google Docs, Google Sheets, Google Slides).

Preferred Qualifications

• Product Marketing experience, such as positioning and messaging.
• Experience building a message framework or story library (for example, a message house or narrative architecture) used across multiple campaigns.
• Familiarity with the Challenger Sale methodology (Teach, Tailor, Take Control) and experience building enablement content that supports a challenger-style selling approach.
• Expertise in Sales tech stacks like Salesforce, Highspot, Gong and Outreach/Salesloft.
• Experience with real estate and property management.