Role Description
We're looking for our first Revenue Marketer to build the demand engine for LanceDB from the ground up. This is a hands-on, founding role: you'll own the marketing that turns LanceDB's technical credibility and open-source momentum into an enterprise pipeline, with account-based marketing as your core motion.
You'll partner directly with the founders and our early sales team to define our account-based marketing motion and how Marketing will support maximum revenue generation by Sales. This role is ideal for a builder who's energized by ambiguity and a blank slate:
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Designing a 1:1 ABM play
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Standing up the martech stack
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Instrumenting pipeline reporting
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Shaping GTM strategy
You won't inherit a playbook, a team, or a tech stack. It's a rare opportunity for a marketer who’s enticed by the chance to build and realize something new.
What You’ll Do
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Build and own the revenue marketing function end to end, including strategy, campaigns, content, and reporting, with 1:1, 1:few, and 1:many account-based marketing as the core motion.
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Build the segmentation, prioritization, and marketing motion around our core ICP and target account list.
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Design and bring to life custom, omnichannel marketing plans for key accounts with hyper-relevant, tailored experiences, content, and programs to nurture net-new opportunities and expand within existing accounts.
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Manage a regular account-planning interlock with Sales and RevOps—reviewing each priority account, diagnosing where deals are stuck, and identifying next steps for where Marketing can help.
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Build assets for ABM campaigns independently (landing pages, email sequences, LinkedIn creative, etc.).
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Tap our open-source community and product-usage signal (GitHub, docs, self-serve) to surface high-intent accounts not otherwise targeted by our programs.
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Work with Revenue Operations to stand up the marketing tech stack (CRM data hygiene with sales, ABM/attribution tooling, advertising, email, analytics) and the reporting that proves impact.
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Work with our Partners team to drive co-marketing initiatives that amplify reach and increase account penetration.
Qualifications
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You thrive in a fast-paced, startup environment and enjoy working with high-caliber teams.
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7-10 years of experience in B2B marketing for technical products, with real depth in ABM and revenue marketing.
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Track record of sourcing and influencing enterprise pipeline through account-based campaigns.
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Hands-on experience building or scaling marketing motions at an early-stage or high-growth startup.
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Proven ability to own campaign execution end-to-end without needing a full team to support you.
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Proficiency in the full martech and ABM stack, including tools for CRM/automation (e.g. HubSpot), signals (e.g. Common Room), workbenches for enrichment and automation (e.g. Clay), digital and physical advertising, OSS usage intelligence, and customer journey intelligence.
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Strong analytic instincts, with the ability to use data to draw conclusions and adjust as needed.
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You use AI thoughtfully as a marketer, iterating on how it can improve and streamline your work.
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A foundation-builder's mindset: you're motivated by creating process, content, and measurement where little exists today.
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Excellent communicator who can partner with founders and GTM leadership and move fast in a small, high-ownership team.
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Have experience in AI companies, databases and data infrastructure, developer tools, or other products for technical practitioners.