[Hiring] Founding Enrollment Marketing Strategist @Leap

Role Description

We’re hiring a Founding Enrollment Marketing Strategist to own enrollment strategy for Leap’s largest and most strategic clients. You’ll work closely with Client Success, Member Activation, Data, Design, Product, and Clinical Operations to develop and execute client-specific strategies that increase member engagement and drive enrollment. That may include communications, targeting, employer channels, incentives, benefit design, or changes to the member journey.

The ideal candidate thrives in a high-growth environment, combines strong strategic and analytical judgment with a bias toward execution, and is excited to build from the ground up. This is a highly independent, senior individual contributor role today, with the opportunity to build the Enrollment Marketing function and team over time.

What You’ll Accomplish

• Own enrollment strategy for Leap’s largest clients.
• Serve as the enrollment marketing lead for a portfolio of large, strategically important employer and health plan clients.
• Build the awareness, engagement, and activation strategy for each account, and own the enrollment forecast and results across your book of business.
• Diagnose what is preventing members from engaging.
• Go deep on client, member, and funnel data to understand where performance is breaking down on a specific account.
• Determine the source of the problem and develop a focused plan to address it.
• Develop client-specific activation plans.
• Determine the right combination of communications, targeting, employer channels, incentives, benefit design, executive sponsorship, and member experience interventions for each account.
• Run bespoke pilots at your accounts, and feed what works back to the Lifecycle team so it can be tested and scaled across the base.
• Influence clients to adopt the strategies that will drive results.
• Partner closely with Client Success and directly with client stakeholders to recommend changes that improve enrollment.
• Build the analytical and strategic case for those changes and help clients navigate internal stakeholders, approvals, and implementation.
• Orchestrate cross-functional execution.
• Work across Member Activation & Lifecycle Growth, Marketing Operations, Data, Design, Product, Clinical Operations, and Client Success to turn client strategies into action.
• Ensure the centralized teams understand what each client needs while keeping execution focused on the highest-impact opportunities.
• Build Leap’s Enrollment Marketing function.
• Create the operating model, measurement frameworks, processes, tools, and client segmentation approach required to scale enrollment strategy across an increasingly large and complex customer base.
• Over time, help determine where we need additional enrollment strategists and build the team around you.

Qualifications

• Exceptional strategic and analytical problem solving.
• Experience driving consumer engagement.
• Experience with sophisticated clients.
• Commercial orientation.
• Hands-on ownership.
• Cross-functional leadership.
• Builder mentality.

Requirements

• You can take a complicated growth problem, identify the variables that matter, analyze the available data, and develop a sharp point of view on what should happen next.
• You have 6+ years of experience in enrollment marketing, growth, lifecycle marketing, consumer strategy, client marketing, or a related discipline.
• You have experience working directly with large enterprise customers or similarly complex stakeholders.
• You understand that enrollment is not simply a marketing metric.
• You operate at both 30,000 feet and in the details.
• You can lead complex work across teams that do not report to you.
• You are excited to join before the function is fully defined.

Benefits

• Leap is an equal opportunity employer and welcomes applicants from all backgrounds.
• We’re committed to building a team that reflects a diversity of perspectives, experiences, and identities.