[Hiring] Field Marketing Team Lead @The Adaptavist Group

Role Description

As a Field Marketing Team Lead for the North America region, you will be responsible for overseeing and guiding a high-performing team of Field Marketing professionals within the NAMER region. This strategic, highly collaborative leadership role bridges the gap between regional marketing execution and sales alignment. You will set direction, coach your team, and ensure that marketing initiatives drive measurable business outcomes—building pipeline, accelerating deals, and driving regional revenue.

Working in close partnership with the regional sales team, you will drive retention and growth in existing customer accounts while bringing new target customers into the business, meet sales pipeline development and acceleration needs, and support our continued growth ambitions across everything.

The Field Marketing Lead is a results-driven, experienced professional who will thrive on overseeing the execution of a program of regional marketing activities. FMTL will possess amazing organisational and stakeholder skills, customer understanding, and the ability to build strong relationships, all with a truly data-driven mindset. The key to success in this role will be the ability to influence, partner, and work across the many teams within The Adaptavist Group to achieve successful outcomes.

Qualifications

• Extensive experience in B2B field marketing in North America, preferably in the Tech industry, including team leadership or management in a regional or global capacity.
• Proven ability to lead and develop marketing professionals in a fast-paced, high-growth environment.
• Strong commercial acumen; experienced in aligning marketing with sales strategy to drive revenue outcomes.
• Deep understanding of integrated marketing planning, including events, ABM, digital campaigns, and partner programs.
• Strong knowledge of regional demand generation strategies and tactics, including account segmentation, content localisation, and content personalisation.
• Strong data literacy; adept at using analytics to measure impact and inform decisions.
• Outstanding stakeholder management and communication skills—able to influence across levels and functions.
• Excellent organisational and prioritisation skills -- experience of leading and managing multiple complex projects with attention to detail, but also an ability to think innovatively and creatively.
• Proven track record of understanding how to build and deploy campaigns to achieve the desired outcomes, on time and on budget, and with the right quality.
• Willingness to travel to support team activities and key business events.

Requirements

• Knowledge of the Atlassian partner ecosystem or similar technology partner ecosystems is a strong advantage.
• Experience within a fast-paced, fast-growth software/technology consulting environment.
• Experience with Atlassian Jira, Confluence, Trello, Slack, HubSpot, and monday.com.

Benefits

• Generous holiday (PTO) allowance.
• Flexible working hours.
• MacBooks provided to all employees.
• Support for fully remote workers to set up home offices.
• Exceptional Time Away Policy including:
• 26 weeks of fully paid leave for birthing parents.
• 13 weeks for non-birthing parents.
• Extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs.
• Remote-first way of working.