Role Description
At Terrific, every role directly affects how we grow - from product and revenue to the customer experience. We are building the next generation of social commerce through creator content, live shopping, real-time data, and AI.
We are looking for someone who can help us build Terrific's presence in the space of fashion and beauty: someone who understands the brands, creators, communities, formats, and cultural moments shaping how people discover and buy today.
As our Fashion & Beauty Account Lead, you will help us understand the market, build relationships with the right creators and brands, and develop content formats that make fashion and beauty more engaging, discoverable, and shoppable.
You will begin by building the foundation: creator networks, brand insight, leading accounts, content strategy, repeatable formats, and campaign playbooks. As the opportunity develops, the role will grow with it - giving you the chance to help shape and eventually lead a new fashion-focused project from inside Terrific.
What You'll Own
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Building Terrific's creator and influencer network across LATAM, with an initial focus on fashion, beauty, lifestyle, and adjacent categories.
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Identifying and developing relationships with relevant brands, creators, agencies, communities, and cultural partners.
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Creating a clear content and creator strategy for Terrific's fashion and beauty work.
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Developing original concepts, hooks, briefs, scripts, storytelling frameworks, and campaign ideas.
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Building a library of repeatable formats, creative playbooks, templates, and best practices.
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Tracking emerging creators, consumer behaviors, products, aesthetics, platforms, and content formats before they become obvious.
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Understanding why content performs - and turning those learnings into stronger creative systems.
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Bringing creator, brand, and audience insight into Terrific's product and commercial decisions.
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Taking increasing ownership of a new creator-led fashion initiative as the opportunity develops.
Who You Are
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You live close to fashion, beauty, and creator culture - not as a spectator, but as someone who understands how ideas, aesthetics, and buying behavior move through the internet.
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You know what is happening across TikTok, Instagram, YouTube, and the wider LATAM creator ecosystem, and you are usually early to what is coming next.
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You understand why one piece of content gets ignored while another becomes a format people copy.
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You know how to find strong creators, approach them, build trust, and give useful direction without removing the voice that makes their content work.
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You can move comfortably between creative and commercial thinking.
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You are creative, organized, fast, resourceful, culturally plugged-in, and comfortable using AI as part of your everyday work.
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You are excited by a blank page and would rather help build the model than inherit one.
What Success Looks Like
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Terrific develops a strong point of view and visible presence in fashion and beauty.
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We build a growing network of high-quality creators, influencers, brands, and partners across LATAM.
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Creator and brand relationships turn into a consistent pipeline of meaningful opportunities.
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We establish a library of effective formats, briefs, concepts, templates, and campaign playbooks.
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Content consistently drives attention, engagement, discovery, traffic, and commercial action.
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Performance insights are captured and turned into repeatable creative and product decisions.
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Terrific understands the fashion and beauty market more deeply because of the intelligence you bring into the company.
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You grow from building the foundation to taking meaningful ownership of a larger creator-led fashion initiative.
Why This Role is Different
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Most influencer roles are about managing campaigns.
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Most social roles are about managing channels.
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This role is about building the engine behind both.
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You will help Terrific build credibility in fashion and beauty, develop its creator ecosystem, shape its creative methodology, and identify where the strongest commercial and product opportunities exist.
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You will not simply coordinate creators or publish posts.
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You will help determine what Terrific should build in this space - and have the opportunity to grow into leading it.
What You Bring
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Meaningful experience in creator strategy, influencer management, social content, fashion, beauty, e-commerce, media, or digital marketing.
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A strong network - or a demonstrated ability to build one - within the LATAM creator, fashion, or beauty ecosystem.
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Excellent creative judgment and a clear understanding of platform-native content.
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Experience taking campaigns or content programs from idea through execution and analysis.
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The ability to balance creator authenticity, brand goals, audience behavior, and commercial performance.
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The independence and judgment to build in an environment where the answers are not already written down.
Benefits
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Deep experience in at least one of Terrificβs three commercial pillars β eCommerce, Marketing, or Media β and enough fluency across the other two to contribute credibly from day 1.
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Fluency in written and spoken English is required as Terrific operates as a global company.