[Hiring] Events Marketing Manager @Wagepoint

Role Description

We're looking for a talented Events Marketing Manager who enjoys tackling hard problems and wants to create meaningful impact for small businesses across Canada. In this role, you'll own the strategy, planning, and execution of Wagepoint's event program, including:

• Tradeshows
• Industry events
• Partner and customer events
• Annual summits
• Wagefest, our two-day virtual event

You will also own the execution of our webinar strategy and delivery of every webinar in collaboration with the content marketing team. You will report directly to our Growth Marketing Manager .

What you'll be expected to own:

• Own Wagepoint's annual event strategy and calendar across various events.
• Research and evaluate event opportunities based on audience, strategic fit, cost, reach, and potential business impact.
• Recommend where Wagepoint should invest, scale back, or create its own experiences.
• Build clear plans for each event, including objectives, target audience, experience, promotion strategy, budget, timelines, and success measures.
• Lead the end-to-end planning and execution of tradeshows and industry events.
• Own Wagefest from strategy and programming through promotion, production, and post-event follow-up.
• Plan and execute three annual summits, including theme, concept, objectives, speakers, agenda, attendee experience, and post-event follow-up.
• Manage event budgets, vendors, venues, production partners, and suppliers.
• Own event timelines, registrations, travel, shipping, staffing, and other logistics.
• Build repeatable event playbooks, checklists, processes, and templates.
• Establish success measures for every event, track performance and ROI.
• Own the end-to-end execution of Wagepoint's webinar strategy.
• Work closely with Sales and external partners before events.
• Coordinate with the broader marketing team on event assets.
• Partner with Marketing, SMB and Partner Sales teams on post-event plans.
• Bring an ownership mindset to the role.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in event marketing, field marketing, experiential marketing, or a related role.
• Experience owning events from strategy and planning through execution and post-event measurement.
• Experience with tradeshows, conferences, virtual events, and executive or customer experiences.
• Proven ability to build event plans and budgets and manage vendors, agencies, and production partners.
• Experience planning and running webinars.
• Strong project management skills.
• Strong attention to detail.
• Excellent communication and stakeholder management skills.
• A commercial mindset and understanding that events are an investment.
• Strong ownership and accountability.
• A hands-on approach and willingness to manage and execute all aspects of an event.
• Adaptability and the ability to keep moving when priorities change.
• A measurement-focused mindset.

Bonus points if:

• You have experience in B2B SaaS, fintech, payroll, accounting, bookkeeping, or another complex category.
• You have experience marketing to SMBs, accountants, or bookkeepers.
• You have experience owning large-scale virtual events or multi-day conferences.
• You have experience with partner, customer, or executive events.
• You have experience using event platforms, marketing automation, and CRM tools.

Benefits

• Impact: Dig in and directly contribute to Wagepoint’s growth and success.
• Culture: Work alongside a team that genuinely enjoys solving problems together.
• Growth: Commitment to helping you Get Better Every Day.
• Innovation: Curiosity and experimentation encouraged.
• Remote: Work from wherever you do your best work.

Next steps:

If this sounds like the right fit, we'd love to hear from you! No need for a formal cover letter, just send us your resume and if you'd like, a few lines about what excites you about the opportunity.

If we agree it's a great match, someone from our team will reach out to schedule a call.

As a remote company, all interviews are conducted virtually. If you require accommodation at any stage of the recruitment process, please let us know. We're happy to support you!