[Hiring] Employee Social Advocacy Manager @Robert Half

Role Description

As Employee Social Advocacy Manager, you’ll lead and grow our employee-generated content program, Halfluencers, which empowers employees at all levels to create and share authentic social content. You'll work with employees across the organization, from emerging voices to executives, to surface great stories, create engaging social content and strengthen employee and brand influence on social media. This person will also support our broader employee advocacy program, tool and training efforts. This is a high-impact role for someone who wants to shape the future of employee advocacy by helping employees become confident, creative and effective voices on social media. The right candidate will bring strong social media instincts, an ability to spot trends, excellent writing and coaching skills, a passion for employee storytelling and the operational discipline to scale a growing program.

What You'll Do

• Employee-Generated Content (EGC) Program Leadership
  • Own, develop and execute our EGC program called Halfluencers, including strategy, growth and day-to-day management.
  • Partner with employees across all levels, functions and geographies to identify and develop compelling stories and content opportunities.
  • Recruit, onboard and support employee creators and advocates in Halfluencers, our multi-level EGC program.
  • Track participation, engagement and content performance to identify what’s working and where to scale.
  • Build community moments, challenges and activities that keep employees connected and inspired.
  • Identify emerging content trends and opportunities to increase participation and engagement.
• Employee Advocacy Program Support
  • Support the day-to-day operations of the employee advocacy program and platform.
  • Create, curate and optimize advocacy content, including posts, videos, thought leadership and campaign assets.
  • Partner with internal stakeholders to develop social content and campaigns aligned to business priorities.
  • Create graphics for employee advocacy, presentations, contests and more using Canva.
  • Promote advocacy participation through ongoing training, communications and engagement initiatives such as contests.
• Content Capture & Employee Storytelling
  • Support recurring in-person content capture in local branch offices.
  • Prepare employees for filming by coordinating with stakeholders and supporting on-site logistics.
• Training & Enablement
  • Facilitate workshops, webinars, office hours and coaching sessions regarding the employee advocacy program and Halfluencers.
  • Support the team in developing and updating employee advocacy and social media training materials.
  • Collaborate with social media team members to develop and promote our advanced social media training series.
• Analytics & Project Management
  • Partner with the social media analytics team to share valuable insights and assist in developing reports and presentations.
  • Manage cross-functional projects, stakeholder relationships, timelines and program operations.

Qualifications

• 5+ years of experience in social media, employee advocacy, employee engagement or a related field.
• Bachelor's degree preferred in Marketing, Communications, Journalism, English or a related field.
• Experience building, managing or scaling employee-generated content, creator, influencer, ambassador or advocacy programs.
• Strong understanding of social media, content strategy, and personal branding best practices.
• Exceptional project management, copywriting, stakeholder management, communication and relationship-building skills.
• Experience developing content, training materials and presentations for a variety of audiences.
• Ability to analyze performance data and translate insights into recommendations.
• Comfortable traveling periodically for in-person content capture.
• Experience supporting social-first video production, content capture, interviews or on-site storytelling preferred.
• Strong creative instincts and the ability to coach employees, executives or subject matter experts.
• Experience with social media advocacy platforms required; experience with Dynamic Signal preferred.
• Analytics and project management platform experience, Smartsheet or Basecamp preferred; Canva experience required.

Benefits

• Exceptional earning potential and a competitive benefits package.
• Group health insurance benefits (medical, vision, dental).
• FSA and HSA healthcare accounts.
• Life and accident insurance.
• Adoption and fertility assistance.
• Paid parental leave of up to 6 weeks.
• Short/long term disability.
• Paid time off for vacation, personal needs, and sick time.
• Up to 17 days of Choice Time Off (CTO) per calendar year.
• Up to 11 paid holidays per calendar year.
• Opportunity to contribute to our company 401(k) savings and investment plan with an employer match of 100% on the first 3% of your contributions for eligible employees.