[Hiring] Email & CRM Marketing Lead @Historic Hudson Valley

Role Description

The Email & CRM Lead owns email marketing execution and strategy across the organization's seasonal events and brands and manages the audience segmentation and list-building work that powers targeted campaigns. This role also handles day-to-day content updates on the organization's websites.

Qualifications

• Demonstrated experience with an email service provider that includes real segmentation/automation tools (e.g., Active Campaign, Klaviyo, HubSpot, Constant Contact Plus, or similar)
• Comfortable exporting, cleaning, and cross-referencing data from multiple sources (ticketing platform, email platform, web forms)
• Strong writer/editor with attention to brand voice consistency across distinct sub-brands
• Basic WordPress or CMS content-entry experience
• Highly organized, comfortable managing multiple concurrent sends and deadlines
• Experience with Prospect2, Tessitura, or comparable nonprofit CRM/ticketing systems strongly preferred

Requirements

• Design and deploy marketing emails, including newsletters, presale announcements, surveys, and welcome/onboarding sequences
• Build and maintain the email content calendar in coordination with the Director of Marketing and event timelines
• Track, evaluate, and report on campaign performance (open rate, CTR, CTOR) against benchmarks
• Coordinate email scheduling to avoid conflicts across concurrent campaigns and brands
• Use the organization's CRM/email platform to build targeted and suppressed audience lists (e.g., excluding recent purchasers from redundant promotions, segmenting by event interest or past attendance)
• Maintain list hygiene and flag data quality issues
• Support basic reporting on list growth and engagement trends
• Upload and update copy, images, and event details on the marketing website
• Coordinate larger web/SEO/technical needs with department director
• Support scheduling of email sends for other departments (e.g., Membership, Development)

Work Conditions

• Remote