[Hiring] eCommerce Manager @Ridge Vineyards

Role Description

The eCommerce Manager is responsible for the planning, execution and measurement of Ridge Vineyard’s online sales and marketing campaigns that promote our wines and properties, attract new audiences, and sell our wines and wine club memberships. This position will be responsible for helping create and execute our consumer digital marketing strategy across web and email.

• Lead eCommerce strategy including roadmap development, promotional planning, and operational requirements.
• Maintain website, ensuring consistent brand messaging, accurate product detail and enticing visuals.
• Create and manage content and inventory for our e-commerce platform, including imagery, product details, and product inventory.
• Work with COO to develop and deploy email marketing campaigns that drive sales and customer engagement.
• Manage coupons and promotions, regularly testing and auditing our current discounting structure to ensure accurate pricing for all customer groups.
• Act as the primary liaison with website developers and Commerce 7 support to troubleshoot issues and implement enhancements to our WordPress website and online store.
• Work with the production team to ensure collection of assets for all wine releases, including tasting notes and technical information.
• Grow our eCommerce customer base by expanding website traffic and improving conversions.
• Manage the user experience of the website by working with COO, Marketing and IT to deliver a world class online experience.
• Work closely with the DTC Operations / Customer Service team to ensure a seamless sales process.
• Constantly update and optimize our SEO, GEO & content strategy to ensure a best-in-class web presence.
• Partner with the Wholesale team to ensure content plan is accurate and up-to-date for the Trade & Media area of the website.
• Ensure customer list hygiene and sending best practices in email marketing platform through ongoing health of our IP address, sender reputation, and deliverability metrics.
• Execute weekly audit of email bounces and undeliverable metrics.
• Integrate feedback from customers, customer service team, and other internal stakeholders to improve site functionality, content and product presentation.
• Maintain a close relationship with other departments, representing the digital consumer and eCommerce efforts in the process.
• Monitor website KPI’s and develop plans to improve them.
• Proactively suggest new digital projects (social, digital, onsite, etc.) to increase awareness for and traffic to the website and online store.
• Report on business trends and provide insights and recommendations on how to further maximize results for our eCommerce business.
• Periodically pour our wine and greet guests at key consumer and trade tasting events and our wineries and throughout the SF Bay Area and beyond, as needed.

Qualifications

• Undergraduate college degree preferred.
• Minimum five years’ experience in digital marketing.
• Exceptional communication skills, both written and oral.
• Excellent organizational skills.
• Collaborative/team operational and development skills.
• Ability to think strategically, with a bias for execution.
• Ability to make empowered decisions that positively affect the customer’s experience.
• Computer / digital proficiency: MS 365, Salesforce, Commerce7, Google Analytics, etc.
• Experience with email marketing platforms, Salesforce Marketing Cloud preferred.
• Basic Photoshop skills, ability to edit and resize photos for website and email campaign use.
• Experience with website content management systems, WordPress strongly preferred.
• Excellent attention to detail.
• Exceptional customer service skills.
• Ability to travel throughout the Bay Area and occasionally beyond, as needed.
• Ability to periodically work evenings and weekends as needed.

Requirements

• SALARY RANGE: $95K to $110K, depending on experience.