[Hiring] eCommerce Manager @Bollman Hat Company

Role Description

The eCommerce Manager is responsible for the day-to-day operation and growth of the Kangol website. This person keeps the site accurate, easy to shop, and ready for launches and promotions; uses performance data and customer feedback to set priorities; and works across teams to deliver improvements.

Key Responsibilities

• Website operations and merchandising:
  • Own the Kangol website calendar and coordinate product launches, collection updates, campaigns, promotions, and content changes.
  • Keep product listings, imagery, descriptions, navigation, collections, landing pages, and editorial content accurate and current.
  • Coordinate with the appropriate teams on product availability, pricing, and promotional accuracy.
  • Merchandise the site to improve product discovery and sales, including special shops and categories when needed.
  • Confirm updates publish accurately and on time.
  • Review important shopping journeys, including mobile pages, site search, product pages, promotions, cart, and checkout, before major launches.
  • Maintain a prioritized list of website issues and improvements.
  • Coordinate fixes with technical specialists, developers, and platform partners, then verify the customer-facing result.
• Performance and improvement:
  • Track website revenue, conversion rate, average order value, traffic, and other agreed measures.
  • Provide regular reporting that explains results, risks, and recommended actions.
  • Use site data, customer behavior, and feedback to identify opportunities to improve the shopping experience, merchandising, and conversion.
  • Work with Marketing on search visibility, campaign landing pages, and the on-site performance of traffic-driving activity.
  • Coordinate with analytics and technical partners to resolve material reporting issues.
• Team and partner coordination:
  • Work with Marketing, Creative, Merchandising, and Customer Service to align website activity with brand priorities and customer needs.
  • Turn recurring customer questions into clearer site or product information.
  • Coordinate approved website projects with internal teams and external partners, tracking timelines, reviewing completed work, and escalating delays or quality issues.
  • Communicate relevant seasonal and promotional updates to international partners when required.
  • Seek approval from the appropriate business owner for pricing, promotional terms, budgets, and major commercial or site changes.

Qualifications

• At least five years of eCommerce experience, including direct responsibility for operating and improving a retail website.
• Must have experience with Shopify Plus.
• Strong understanding of online merchandising, product launches, website operations, and the full customer shopping journey.
• Understanding of retail and omnichannel customer experiences, including how the website connects with other sales channels and customer touchpoints.
• Ability to interpret performance data, identify priorities, and turn insights into practical improvements.
• Strong project management, communication, and attention to detail; able to coordinate internal teams and external partners while working independently.
• Experience in the fashion or streetwear industry is a plus.
• Working knowledge of SEO, paid search, and social commerce is a plus.
• Demonstrates strong ethics and values aligned with the company’s goals and culture.

Requirements

• Ability to sit for extended periods and to lift 25 pounds regularly and up to 50 pounds occasionally.
• US Work Authorization.
• Ability to navigate stairs/stairwells to get to job location(s).
• Access to reliable transportation.
• Ability to work with or near wool material and products.
• Ability to work in environments that can become extremely hot/humid.
• A passion to do things right is a MUST!