[Hiring] eCommerce Experience Manager @DICK'S Sporting Goods

Role Description

The eCommerce Experience Manager - Mobile App & Loyalty owns the strategy, performance management, and prioritization inputs for Dick’s Sporting Goods’ mobile app and eCommerce loyalty experience. This role is accountable for improving athlete engagement, loyalty participation, app acquisition, retention, conversion, and revenue contribution by translating business priorities into measurable experience outcomes.

This individual serves as the capability owner for the app and digital loyalty experience, partnering across various teams to align priorities, resolve tradeoffs, and ensure disciplined execution. The role establishes governance, insight cadences, KPI standards, and decision frameworks that help teams focus on the highest-value athlete and business opportunities.

• Own the end-to-end mobile app and eCommerce loyalty experience strategy.
• Translate long-term app and loyalty direction into a prioritized portfolio and clear decision framework.
• Establish experience principles, governance routines, escalation paths, and accountability mechanisms.
• Resolve tradeoffs among athlete value, commercial impact, technical feasibility, operational complexity, risk, and delivery capacity.
• Ensure roadmaps address the highest-value athlete and business problems.

• Own the development and evolution of a unified executive-ready app and loyalty scorecard.
• Partner with Analytics to define KPI standards, benchmarks, targets, measurement frameworks, and reporting cadences.
• Establish a continuous insight, measurement, and prioritization cadence.
• Lead performance storytelling for leadership forums.
• Revisit roadmap and investment decisions when evidence changes.

• Own App Store Marketing strategy and execution across iOS and Android.
• Partner with Paid Media and Marketing teams to align app install strategy.
• Monitor competitive positioning, app store trends, rankings, customer feedback, and acquisition funnel performance.
• Create business cases and prioritization recommendations for acquisition, onboarding, and app engagement investments.
• Ensure acquisition strategies connect to downstream engagement, loyalty participation, retention, and incremental business value.

• Establish effective partnerships, governance, and escalation paths for the capability.
• Develop business cases, opportunity sizing, and prioritization frameworks.
• Represent the capability credibly in planning and leadership forums.
• Create shared accountability across teams and resolve recurring structural conflict.

• Serve as the strategic partner to Loyalty Marketing for how loyalty benefits show up across the app and eCommerce journey.
• Ensure loyalty benefits are clear, relevant, measurable, and embedded within the app experience.
• Identify friction and opportunity across loyalty enrollment, identification, benefit discovery, offer engagement, frequency, spend, and retention.
• Partner with Product, UX, Analytics, Marketing, and Operations to improve loyalty experience quality.
• Protect long-term athlete trust while balancing growth, conversion, loyalty participation, economics, and operational feasibility.

Qualifications

• Bachelor’s degree or equivalent experience required.
• 5-7 years experience.
• Strong strategic mindset with the ability to connect customer experience improvements to business outcomes.
• Deep understanding of digital commerce, including on-site experience, conversion optimization, and performance metrics.
• Proven ability to leverage data, analytics, and experimentation to drive measurable results.
• Experience working across cross-functional teams and influencing without direct authority.
• Familiarity with AI-driven, conversational, or emerging commerce technologies preferred.
• Excellent communication and storytelling skills.

Requirements

• Cameras must be on during all virtual interviews.
• AI tools are not permitted to be used by the candidate during any part of the interview process.
• Offers are contingent upon a satisfactory background check which may include ID verification.

Benefits

• Targeted Pay Range: $83,000.00 - $138,200.00.
• Part of a competitive total rewards package that could include other components such as incentive, equity, and benefits.
• Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations.
• DICK'S Sporting Goods complies with all state paid leave requirements.
• Generous suite of benefits.