[Hiring] DTC Ecommerce Growth Lead @Grupo Mariposa

Role Description

Bulletproof is seeking an experienced DTC Ecommerce Growth Lead for a three-month, full-time contractor engagement to provide interim leadership of Bulletproof.com while the current DTC leader is on leave. This person will be responsible for:

• Maintaining business continuity
• Owning DTC performance
• Directing agency and internal execution
• Identifying near-term growth opportunities across acquisition, retention, subscription, site conversion, merchandising, and innovation

This is not primarily a hands-on production role. The contractor will:

• Set priorities and make commercial decisions
• Challenge assumptions and connect execution to business economics
• Hold partners accountable for results

In summary, this is a three-month, full-time interim leadership assignment with real business ownership. The successful contractor will:

• Step into an established DTC business
• Lead performance and forecasting
• Oversee a specialized DTC agency
• Guide paid acquisition across Google and Meta
• Supervise an experienced ecommerce operator
• Help identify the next sources of profitable growth

The expectation is to quickly understand the economics of the business, focus the organization on the few things that matter most, and leave behind a stronger operating system and roadmap than the one inherited.

Key Responsibilities

• Protect business continuity: Ensure forecasting, promotions, launches, site operations, retention programs, paid media, and reporting continue without disruption.
• Own DTC business performance: Maintain clear visibility to revenue, margin, traffic, conversion, AOV, subscriptions, retention, and acquisition performance, and proactively identify gaps versus forecast.
• Lead and hold the contracted agency accountable: Translate Bulletproof priorities into clear agency direction, manage scope and SLAs, prioritize work, challenge recommendations, and ensure execution drives measurable business impact.
• Accelerate the path back to growth: Identify and validate the highest-value revenue opportunities across acquisition, retention, subscription, merchandising, CRO, product prioritization, and innovation.
• Leave the business stronger: Provide documented learnings, decisions, outstanding risks, and a prioritized forward roadmap for the returning DTC leader.

Qualifications

• 8+ years of experience in DTC ecommerce, growth or digital commerce, with prior ownership of a meaningful ecommerce P&L or revenue target.
• Strong Shopify-based DTC experience.
• Demonstrated performance marketing experience across Google and Meta.
• Strong command of CAC, ROAS, conversion, AOV, contribution margin, and LTV.
• Experience with retention, lifecycle marketing, and subscription businesses.
• Experience managing external ecommerce/performance agencies.
• Strong forecasting, commercial planning, and analytical capability.
• Experience in consumer products / CPG strongly preferred.

Additional Information

• Hourly contract rate: $50-$75/hour
• Weekly hours: 30-40 hours per week, planned to start ASAP.
• This is a fully remote contract role; candidates can be located anywhere within the United States.