[Hiring] DTC E-Commerce Marketing Manager @Scale Army Careers

Role Description

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is an established, growing jewelry business specializing in matching bridal ring sets. The company serves customers making high-consideration purchases and focuses its marketing on trust and nurture rather than impulse volume. The company operates with a distributed team and uses internally built AI-powered systems as part of its day-to-day operations.

The DTC E-commerce Marketing Manager will take ownership of the company’s day-to-day marketing function, overseeing everything that contributes to generating an order. This role will oversee:

• Paid advertising
• Email and SMS
• Organic social media
• Promotions
• Site conversion
• Inbound lead follow-up

The DTC E-commerce Marketing Manager will lead a small team of specialists across outbound sales, email and SMS, organic social, and design. Responsibilities include:

• Setting priorities
• Writing briefs
• Maintaining execution standards
• Connecting marketing functions into one funnel

This person will personally own:

• Marketing strategy
• Promotional calendar
• Weekly performance reporting
• Conversion experiments
• Creative direction

This is a hands-on leadership role when needed. When testing a new initiative or addressing a gap, this person will execute the work directly, validate the approach, and then hand it off to the appropriate team member or automate it with AI.

Location: Fully Remote (Work from Home) | 9:00 AM - 5:00 PM EST

Qualifications

• 4–8 years of experience in e-commerce or DTC marketing
• 2+ years of experience leading a small team or specialists
• Experience across paid social and search, lifecycle email and SMS, CRO, and promotions
• Higher-ticket, considered-purchase experience is a strong plus
• Klaviyo experience is preferred

Requirements

• Strong full-funnel e-commerce and DTC marketing capabilities
• Strong understanding of paid social and paid search
• Strong understanding of lifecycle email and SMS marketing
• Experience with conversion rate optimization and promotions
• Fluency with ROAS, CAC, AOV, contribution margin, and GA4
• Ability to consider sample sizes before drawing conclusions from performance data
• Ability to set priorities, write clear briefs, and direct specialists
• Ability to provide creative direction and critique
• Daily experience using Claude or equivalent AI tools for real work
• Experience building something with Lovable, Replit, or Cursor is a strong plus
• Ability to make a case for a recommendation and commit once a decision has been made

Benefits

• Opportunity to take ownership of the demand side of a growing e-commerce business
• Oversee the marketing functions that contribute to generating orders
• Lead a small team of specialists
• Work directly with the CEO
• Ownership across marketing strategy, promotions, reporting, conversion experiments, and creative direction

Application Process

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets