[Hiring] DTC Account Manager @Blue Wheel Media

Role Description

As a Paid Media Account Manager, you will serve as the primary strategic partner and main point of contact for a portfolio of DTC clients. In this role, you will be responsible for managing client relationships, coordinating cross-functional teams, and ensuring the successful execution of paid media strategies that drive growth across channels such as search, social, and programmatic.

• Client Leadership & Relationship Management
  • Serve as the primary point of contact for a portfolio of DTC clients, building strong relationships and acting as a trusted advisor on paid media strategy.
  • Lead regular client meetings, including performance reviews, strategic discussions, and quarterly business reviews.
  • Ensure high levels of client satisfaction through proactive communication, strategic recommendations, and clear performance insights.
• Strategy & Performance Oversight
  • Translate client business goals into actionable paid media strategies across platforms including Google, Meta, TikTok, and other emerging channels.
  • Monitor account performance and identify opportunities to improve efficiency, scale, and overall return on investment.
  • Budget planning and performance forecasting by leveraging historical data, platform insights, and scenario-based thinking to guide investment decisions and growth strategies.
  • Connect cross-functional teams to ensure strategies across paid, owned, and earned channels are aligned, cohesive, and driving toward shared client goals; translate these efforts into clear, digestible, and actionable recommendations.
  • Provide data-driven insights and recommendations based on performance trends, testing results, and platform dynamics.
  • Stay informed on platform updates and best practices across paid media and the broader digital marketing landscape as well as within the client's industry.
• Cross-Functional Collaboration & Account Growth
  • Coordinate closely with internal teams across Paid Media, Analytics, Creative, etc., to ensure successful execution of client strategies.
  • Manage timelines, priorities, and deliverables across multiple accounts while ensuring work is delivered on schedule.
  • Identify opportunities to expand services and drive incremental growth for client accounts.
  • Contribute to internal best practices and knowledge sharing across the Paid Media team.
  • Proactively identify opportunities to retain and grow client revenue by uncovering gaps, recommending upsells, and introducing new solutions that align with client goals and broader business objectives.

Qualifications

• A strong communicator who can confidently lead conversations with clients and internal teams.
• Highly organized and capable of managing multiple projects and client priorities simultaneously.
• A strategic thinker who understands how paid media levers impact business performance.
• Collaborative and comfortable working across multiple teams and stakeholders.
• Curious and proactive about evolving trends and opportunities within the digital marketing landscape.

Requirements

• 3–5 years of experience in digital marketing, paid media, or eCommerce account management.
• Experience developing or contributing to paid media strategies and media plans across platforms such as Google, Meta, TikTok, and other digital channels; strong understanding of how budget allocation, targeting, and creative drive performance outcomes.
• Experience managing or supporting paid media campaigns across search and social.
• Previous experience in a client-facing account management role, ideally within an agency or consulting environment.
• Strong understanding of performance marketing including campaign structure, audience strategy, creative testing, and performance analytics.
• Proactive and detail-oriented, with a strong ability to connect the dots across media, creative, and on-site performance data to deliver cohesive, actionable insights.
• Proven ability to manage multiple clients and projects simultaneously in a fast-paced environment.
• Strong project management and organizational skills.
• Ability to analyze performance data and translate insights into actionable recommendations.
• Excellent communication and presentation skills.
• Experience managing budgets, forecasts, and performance reporting preferred.
• Proficiency in Microsoft Excel, PowerPoint, and Canva.
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• Agency or consulting experience is strongly preferred.