[Hiring] Director, U.S. Brand Strategy & HCP Engagement @Otsuka Pharmaceutical Co., Ltd.

Role Description

The Director, U.S. Brand Strategy & HCP Engagement is the marketing leader accountable for the integrated annual brand plan and the branded HCP strategy and execution system. Before approval, the Director leads product positioning, HCP segmentation, claims strategy, and development of branded HCP launch assets held for activation at approval. Following approval, the Director owns branded HCP strategy, content, promotion, peer-to-peer programs, congresses, field tools, budget, and performance across channels. The Director, Market Development & Patient Journey retains accountability for unbranded disease education and pathway programs, patient advocacy partnerships, branded patient and caregiver marketing following approval, and marketing-wide omnichannel integration. Once launch strategy is established, the Director leads branded HCP execution through launch and lifecycle — updating messages as data and the label evolve and optimizing performance over time.

Qualifications

• 10–12 years of commercial experience in the US pharmaceutical industry, with expertise in HCP marketing, new product launches, access, and market analysis.
• Strong leadership with exceptional communication, presentation, and business partnering abilities; MBA or relevant graduate degree preferred.
• Prior rare disease commercialization experience required; neurology, neuromuscular, or genetically defined population experience strongly preferred.
• Demonstrated pre-launch and launch leadership, including brand building in advance of approval and within pre-approval promotional boundaries.
• Demonstrated success developing and executing marketing strategy, agency management, market research, and forecasting.
• Up to 30% travel based on business needs.

Requirements

• Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
• Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
• Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
• Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
• Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.
• Empowered Development - Play an active role in professional development as a business imperative.

Benefits

• Comprehensive medical, dental, vision, prescription drug coverage.
• Company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance.
• Tuition reimbursement and student loan assistance.
• A generous 401(k) match.
• Flexible time off, paid holidays, and paid leave programs.
• Other company provided benefits.