[Hiring] Director, Narrative & Brand @Workweek

Role Description

We are looking for a Director of Narrative & Brand to be the “soul” to the growth function. At Workweek, our brand isn't a style guide or a logo. It’s the collective authority of our communities. Your mission is to ensure our networks in HR, Healthcare, Marketing, Ecom, Fintech, and beyond are recognized as the undisputed "must-reads" of their industries.

• You have exquisite taste and an innate ability to know what copy, design or ideas will work and resonate with each of our communities.
• You are a master storyteller who finds as much joy in the execution as you do in the strategy.
• You are the rare individual who can architect a 12-month brand vision with our CEO in the morning and jump into a CMS to polish a high-stakes launch email in the afternoon.
• This is a high-floor, high-ceiling role. You will oversee our social and creative teams, but you are a "player-coach" at heart.
• You’ll work hand-in-hand with our Product, Content, and Growth leads to ensure that every touchpoint feels like a cohesive, elite Workweek experience.
• You’ll report to the VP of Marketing.
• You’ll be enabled by AI, but not reliant on it.

Note: All Workweek employees may work remotely, all work must be done in English and availability to meet during the Central Time Zone workday is required.

What you'll do:

• Lead with Taste: Oversee our social and creative teams, providing the strategic "vibe-check" and creative direction needed to turn our channels into high-value community hubs.
• Architect Authority: Build the narrative frameworks that turn our individual communities into the authoritative "North Star" brands for their specific industries.
• Galvanize Major Moments: Turn product launches, industry shifts, and network milestones into massive marketing events that dominate the conversation across social, creative assets, and IRL activations.
• Operate with No Ego: Whether it’s writing a high-stakes launch email, pulling a performance report, or crafting a social post, you step in wherever the narrative needs you.
• Bridge the Network: Work daily with our Product and Content leads to ensure our narrative isn't just "marketing", it's baked into the actual product and editorial experience.
• Strategic Alchemy: Partner with the VP, Marketing to ensure brand efforts fuel growth without turning our communities into conversion-focused factories.
• The Workweek Playbook: Build the operational systems for storytelling that allow us to move at startup speed without losing our soul or our standards.
• Live the Brand: Be a high-signal member of Marketingland, our own community for marketers.

Qualifications

• 6 to 8+ years in brand, social, or creative strategy, with a record of building authority for niche communities or media brands.
• Writing you would defend: You can write a brand manifesto people forward to a colleague and a marketing email people actually open.
• Working fluency with AI: You use these tools daily, you have specific opinions about where they help and where they produce garbage.
• Editorial conviction: You take ideas from anywhere, and you can reject most of them and explain why in one sentence.
• A player-coach: You have managed teams and you still want to write the copy yourself.
• Fluency across formats: You can carry a voice from a 280-character post to an event setup to a piece of premium swag.
• Real collaboration: You lead through influence across Product, Sales, and Content, and people enjoy working with you.
• Comfort with ambiguity: You start things without waiting for permission.

Benefits

• Competitive pay (we don't pay based on location, we assign value to the role)
• Equity in Workweek
• Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)
• Unlimited PTO with a minimum of 3 days/quarter used
• 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)
• 120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)
• 401(k) plan with 3.5% company match
• $500 one-time stipend for any home office needs used after the first 90 days
• 5-week sabbatical after 4 years on staff
• 2 volunteering days per year
• 1x/year in-person team retreat
• $100/month book stipend