[Hiring] Director of Brand & Integrated Marketing @Peak Credit Union

Role Description

Owns the Peak brand and the integrated campaigns that carry it into market. Sets brand positioning, voice, and creative standards; leads integrated campaigns from brief through launch and readout; and brings Product, Branch, Growth, and Insights together around shared quarterly priorities. Co-owns the quarterly campaign calendar with the Director of Growth Marketing: this role originates the strategy, brief, and creative, while Growth owns channel deployment, optimization, and growth metrics. Success is defined by a brand that shows up consistently and campaigns that land on time, grow the business, and delight our members.

Where You Will Work:

• Remote role open to candidates residing in Washington (WA) or Oregon (OR).
• Travel is required.

Pay Range:

• The target annual pay range for this position is $164,736 - $187,200.
• The full annual pay range is $149,760 - $224,640.
• Compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training.
• In addition to your salary, compensation incentives are available for the hired applicant.
• Incentives are performance based and targets vary by role.

Duties and Responsibilities

• Owns Peak's brand foundations: positioning, messaging architecture, voice, and visual and verbal standards across every member touchpoint.
• Sets creative direction for all brand and campaign work, including work executed by agency and vendor partners.
• Leads integrated campaigns end to end: planning, briefing, creative and content development, launch, and post campaign readout.
• Writes and approves the briefs that drive creative, content, PR, and branch activation.
• Owns the quarterly campaign calendar with the Director of Growth Marketing and runs each quarter from kickoff through readout.
• Partners with Product to bring new products, rates, and offers to market, translating value propositions into audience, message, and campaign plans.
• Supplies creative options to the Director of Growth Marketing and performance partners for testing and optimization.
• Owns and allocates the brand and creative production budget.
• Builds clear ways of working with product, retail/branch, community, growth, insights, and finance for highly cross functional launches and campaigns.
• Sets ownership and makes resource decisions when priorities collide.
• Brings campaigns through senior leadership review ready for approval.
• Defines how Peak measures brand health and creative performance, in partnership with insights and growth, and uses what each campaign teaches to sharpen the next brief.
• Ensures all brand and campaign work meets credit union advertising and lending compliance requirements (for example UDAAP, Reg DD, Reg Z, and NCUA advertising rules).
• Leads and develops a team of direct reports across creative services, video and content, and branch experience, plus PR and creative agency partners; sets goals, coaches, and raises the bar on the work.
• All other duties as assigned.

Qualifications

• Bachelor's in Marketing, Business, Communications, or a related field, or related field of study.
• A minimum of ten (10) years of brand or integrated marketing experience with a progression of increasing responsibility, including a minimum of five (5) years in a management or leadership role leading integrated campaigns end to end.
• Experience across a broad remit in a smaller or fast-moving organization, with a track record leading cross-functional go-to-market work.
• Large-brand experience is valuable when paired with hands-on work in a leaner organization.

Preferred Qualifications

• Experience in a financial institution or other highly regulated environment is preferred.

Knowledge, Skills, and Abilities

• Strong brand and creative judgment; recognizes great work and makes good work better.
• Writes briefs that energize creative teams and summaries executives can approve quickly.
• Integrated campaign planning across paid, owned, earned, and branch channels.
• Digital and performance fluency sufficient to connect brand and creative to business results, including upper versus lower funnel measurement.
• Makes quick priority and resource decisions and keeps work moving.
• Strong project management; runs multiple campaigns simultaneously.
• Working knowledge of credit-union advertising and lending compliance requirements.
• Experience managing creative, PR, and production agency partners preferred.
• Experience leading a rebrand, merger integration, or other brand building moment preferred.

Benefits

• This position is eligible for Full-Time Regular benefits.
• Employees and their eligible family members have access to a wide array of employee benefits, such as medical, dental, vision and life insurance coverage.
• Includes an option for Medical, Dental, and Vision insurance to be paid at a 100% by company for the employee only coverage.
• We also offer Health Care FSA (HCFSA), Health Savings Account (HSA) with employer contributions, and Dependent Care FSA (DCFSA).
• Employees also have access to Life and AD&D insurance.
• Employees are able to enroll in our 401k plan.
• Full-Time Regular employees accrue 8 hours of vacation and 8 hours of sick leave, on a monthly basis.
• Full-Time Regular hired employees also receive 11 paid holidays throughout the calendar year, 1 floating holiday, 16 hours of self-care time, and 16 hours of volunteer time.
• All benefits except 401k start the first of the month following date of hire.
• Employees become eligible to contribute to 401k on the first of the month following 60 days of employment.