Role Description
The Customer Marketing Manager is an individual contributor role that is responsible for driving onboarding, expansion, and renewal efforts across PDQβs suite of products. This role will work cross-functionally to own programs targeting engagement, loyalty, and advocacy, contributing to customer retention and revenue growth.
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Independently develop, implement, and optimize customer marketing programs, such as cross-sell campaigns and onboarding efforts, with the direction of senior leadership.
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Partner with other marketing teams including email marketing, content marketing, and product marketing to develop and deploy targeted customer marketing campaigns.
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Facilitate and host customer marketing events, including cross-sell events, in collaboration with sales and technical product experts.
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Proactively report on program performance, providing key insights to senior leadership to inform planning and prioritization.
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Build, maintain, and present reports on supporting KPI performance as defined by senior leadership on a regular basis and in a timely manner.
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Drive experimentation of new customer marketing opportunities and tactics based in competitive and audience research.
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Collaborate with the broader marketing teams on customer marketing needs, such as go-to-market launches and customer communications.
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Assist in analyzing data, including product usage, to understand customer pain points and engagement; providing ideas on how to address opportunities for improvement.
Qualifications
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5+ years of marketing experience
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Previous experience driving successful customer marketing programs
Requirements
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Positive attitude and a passion for problem-solving
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Experience managing and executing customer marketing campaigns across parts of the customer journey
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Strong knowledge of customer marketing principles and tools
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Strong organizational skills to independently execute numerous projects and initiatives by assigned due dates
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Working analytical skills with the ability to interpret data and inform data-driven decisions
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Demonstrated ability to collaborate across teams and drive results in a fast-paced environment
Benefits
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4-Day Work Week
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Equity Participation
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Managers who champion professional development
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100% Premium Coverage for medical, dental and vision for you and your dependents
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100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance
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Company Match of the first 6% of your employee deferrals
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Flexible Paid Time Off Policy that treats you like the adult that you are
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Health Savings Account (HSA) and wellness incentives
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Quarterly Company Values Award (team member nominated)