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Director Product Marketing – Wellbeing Vertical @PracticeTek

[Hiring] Director Product Marketing – Wellbeing Vertical @PracticeTek

Mar 29, 2025 - PracticeTek is hiring a remote Director Product Marketing – Wellbeing Vertical. 💸 Salary: up to $125,000. 📍Location: USA.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

As the Director of Product Marketing for our Wellbeing vertical, you will develop and execute strategic marketing initiatives that accelerate growth and enhance market position.

  • Lead a team of two individual contributors, balancing hands-on tactical execution with strategic oversight.
  • Address the dynamic needs of both a legacy brand and a high-growth, product-led offering with aggressive second-half objectives.

Qualifications

  • Proven track record leading and inspiring high-performing marketing teams with a hands-on, collaborative approach.
  • Strong strategic thinking combined with tactical execution capability.
  • Effective communicator with exceptional interpersonal and influencing skills across all organizational levels.
  • Adept at navigating complex, matrixed organizational structures.
  • Experience managing both legacy brands and high-growth, product-led initiatives.
  • Strong financial acumen, including budget management, ROI analysis, and resource optimization.
  • Results-oriented mindset with a proven ability to deliver measurable outcomes and revenue growth.
  • Knowledge of the wellbeing or healthcare software industry preferred.

Requirements

  • Drive strategic marketing planning and execution, optimizing the growth trajectory of the wellbeing vertical.
  • Provide hands-on leadership and guidance to two new team members.
  • Implement innovative marketing strategies and go-to-market plans.
  • Manage and optimize marketing budgets for effective spend across all wellbeing brands.
  • Foster robust collaboration across matrixed teams, including Sales, Product Management, Channel Marketing, and Marketing Operations.

Benefits

At PracticeTek we carefully consider a wide range of compensation factors to determine our offers of employment. This includes internal and external market factors as well as your individual experience and skills. These considerations can cause compensation to vary but we reasonably expect to pay between [Salary Range] for this position.

Company Description

PracticeTek is a large and established healthcare technology company, providing comprehensive software solutions to dental, orthodontic, chiropractic, optometry, wellbeing and other healthcare clinics. We empower clinicians and their teams to deliver better patient care through innovative and user-friendly technology.

  • Work with dynamic technology solutions that are constantly evolving to meet the needs of the healthcare industry.
  • Collaborate with a talented and passionate team dedicated to improving the lives of patients and healthcare providers.
  • Make a real impact on the healthcare industry by helping to improve the efficiency and quality of care.
  • Build a rewarding career with opportunities for growth and development.

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📍 Be aware of the location restriction for this remote position: USA
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Back to Remote jobs  >   Marketing
Director Product Marketing – Wellbeing Vertical @PracticeTek
Marketing
Salary 💸 up to $125,000
Remote Location
USA
Job Type full-time
Posted Mar 29, 2025
Apply for this position Unlock 54,466 Remote Jobs
📍 Be aware of the location restriction for this remote position: USA
Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
Director Product Marketing – Wellbeing Vertical Apply for this position Unlock 54,466 Remote Jobs
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