[Hiring] Director, Product Marketing – Retention Strategy @DIRECTV

Role Description

The Director, Product Marketing – Retention Strategy is a senior leadership role responsible for shaping and directing the strategic vision of retention strategy across the organization's product portfolio. This individual operates with a high degree of autonomy, partnering closely with executive leadership, product management, sales, and other cross-functional stakeholders to translate business objectives into differentiated retention strategies.

• Set and own the 6 – 12-month strategic direction for the retention strategy department, aligning it with broader company and revenue goals.
• Direct comprehensive retention strategies across multiple product lines simultaneously, ensuring consistency and differentiation in market positioning.
• Evaluate emerging business needs and market trends, translating insights into actionable marketing initiatives with senior leadership.
• Design and manage a robust test-and-learn framework to identify, evaluate, and scale winning retention offer strategies.
• Conduct advanced cohort analyses to uncover meaningful patterns across customer attributes.
• Own the full lifecycle of retention initiatives — from ideation and business case development through finance approvals to operational execution.
• Build and maintain forecasting models to project the impact of individual retention initiatives as well as broader churn reduction goals.
• Bring hands-on experience across multiple service channels to inform strategy design and strengthen partnership with the Care organization.
• Lead, develop, and directly manage a team of retention professionals, fostering a high-performance culture.

Qualifications

• Bachelor's degree in Marketing, Business, or related field preferred; MBA a plus.
• 5 – 7 years of progressive experience in retention strategy, with demonstrated leadership responsibility.
• Proven track record of leading go-to-market retention strategies that drive measurable business outcomes.
• Deep understanding of current business trends, competitive dynamics, and marketing methodologies.
• Strong expertise in campaign performance analytics and marketing measurement frameworks.
• Demonstrated ability to solve complex, ambiguous problems with innovative and strategic solutions.
• Experience managing budgets and making financially sound investment decisions.
• Prior experience building, mentoring, and developing marketing talent.
• Excellent executive communication and cross-functional influencing skills.
• May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data.

Requirements

• This is a remote position that can be located anywhere in the United States, with the exception of Alaska.

Benefits

• DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees.
• The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones.
• Salary ranges are determined by role, level, and location.
• DIRECTV WAGE ZONES: $134,363 - $244,036
• Click HERE to review information on some of the largest Designated Market Areas (DMAs).
• Please note that the salary ranges reflect base salary only and do not include bonus or benefits.