[Hiring] Senior Product Marketing Manager @Zapier

Role Description

We're looking for a Sr. Product Marketing Manager to build enterprise GTM for Zapier's next chapter. Your first priorities include:

• Standing up enterprise GTM for Sidekick (our newest product)
• Shaping our governance narrative
• Equipping Sales to win on technical differentiators

As product and market signals evolve, you'll own positioning and packaging wherever Zapier Enterprise needs the most leverage. You'll report to Jane Zhang, Director of Product Marketing, and partner closely with Sales, Product, and Marketing leaders to bring enterprise Zapier to market.

Qualifications

• You've landed product-market fit for a new product before, turning pricing and packaging experiments into a repeatable motion that reached real customers and closed revenue.
• You bring deep product and technical depth - you understand how an MCP or agent-based workflow works and can explain it in plain language for a C-level buyer.
• You have 8+ years in product marketing with meaningful time supporting enterprise sales.
• You're entrepreneurial at enterprise scale - you move quickly with the rigor enterprise deals require, and stay close to what buyers actually need.
• You use data to form strong opinions from customer conversations, deal feedback, and packaging experiments, then bring a clear point of view into the room to drive decisions.
• You're comfortable collaborating async, with clear written updates, tight docs, and strong follow-through.
• You actively use AI tools to work more efficiently - ideally you've built automations yourself.
• You're comfortable with enterprise buyers: shaping proposals, supporting demos, and turning customer feedback into product and GTM inputs - credible with both executives and end-users.

Requirements

• Lead enterprise GTM strategy for new products like Sidekick, defining commercial packaging from design partnerships through to GA.
• Help shape our enterprise ICP and motion into a focused, repeatable GTM.
• Own our Governance story: how we position things like secure auths, identity management, and safety with agent use.
• Shape our talk track around Zapier's differentiators like fluid determinism, and how they show up in the product.
• Work with our customer advocacy team on case studies and proof points that make the platform tangible for enterprise buyers.
• Bring product-level depth to competitive deals, grounding "why Zapier wins" in specific workflows and features.
• Collaborate with PMMs across narrative and product on positioning, launches, and the stories that support enterprise deals.
• Partner with product and sales to shape and close enterprise opportunities on new platform capabilities.
• Translate product updates into field-ready materials with revenue enablement, and feed deal feedback back to product on commercial readiness.

Benefits

• Zapier believes that diverse perspectives and experiences make us better, promoting inclusion and equity.
• Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process.
• Zapier is an equal-opportunity employer and welcomes applications from individuals with disabilities.
• Zapier prioritizes the security of our customers' information and adheres to all applicable data privacy laws.

Application Deadline

The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.