[Hiring] Director, Product Marketing @FranklinCovey

Role Description

We are seeking a Director, Product Marketing to lead the product marketing function for our enterprise B2B division. Reporting to the VP, Marketing, this role owns positioning, messaging, and go-to-market strategy end-to-end, translating complex products into clear, compelling value for decision-makers across industries. The Director will also weave together how our portfolio of products and solutions fits under one umbrella, turning a complex, multi-solution lineup into a simple, cohesive story that clarifies our go-to-market messaging both internally and for buyers. The Director will build, lead, and develop a small, high-impact team while serving as a strategic advisor to marketing, product, and sales leadership, driving alignment from customer insight through execution.

Qualifications

• Bachelor’s degree
• 10+ years of B2B product marketing experience
• 3+ years directly managing product marketers

Requirements

• Experience in B2B product marketing in services, software platforms, or complex enterprise offerings
• Strong understanding of B2B services and how senior leaders make purchasing decisions
• Experience marketing to HR or L&D audiences
• Track record of leading end-to-end launches or market expansions, from insight to narrative to enablement to measurement, across a team and departments rather than solo execution
• Proven success marketing high-value, intangible solutions where differentiation depends on clarity of value rather than features
• Expertise in structured messaging frameworks that scale across marketing and sales
• Solid understanding of enterprise sales motions and how to operationalize messaging in real-world sales environments
• Demonstrated ability to hire, coach, and retain strong product marketing talent, and to set team direction amid ambiguity
• Experience in healthcare, finance, construction, manufacturing, or tech
• Strong executive presence with the ability to synthesize input, influence stakeholders, and drive alignment at the senior leadership level
• Highly collaborative with low-ego and outcome-focused
• Data-informed and insight-driven, using evidence to guide decisions and iteration
• Comfortable engaging in technical or product-detail-heavy conversations, with enough depth to represent our solutions credibly

Benefits

• Medical, dental, and vision insurance
• HSA
• Employee stock purchasing program
• 401(k)
• Paid time off
• Holiday pay
• More details available at franklincoveybenefits.com