[Hiring] Director of Paid Media @HIP

Role Description

ION is looking for a Director of Paid Media to own paid-media strategy and performance end-to-end across HIP and Neon Canvas: Google Ads (Search, Performance Max), Meta (Facebook/Instagram), and retargeting, for a portfolio of orthodontic and dental lead-generation partners. This is not a hands-on-keyboard media buying role.

The best fit has already run a paid-media function at a similar-size agency, managing 500-plus client accounts, and has personally unified two brands or logos under one umbrella. Your job is to lead the leaders, set the strategy, own the numbers, and keep HIP and Neon Canvas ahead of every competing agency.

As Director of Paid Media, you'll:

• Lead the paid-media Team Leads.
• Unify HIP and Neon Canvas into a single operating standard.
• Own client retention, delivery margin, and function growth.
• Drive innovation by scouting new ad surfaces and formats, and driving AI enablement across the paid teams.

Qualifications

• You've run a paid-media function at a similar-size agency, managing 500-plus client accounts.
• You've personally led paid media across two brands or logos operating under one umbrella.
• You're a leader of leaders, knowing how to hire, level, coach, and hold other managers accountable.
• You think in scorecards, margin, and pacing, spotting where a portfolio is at risk before it shows up as churn.
• You're commercially literate; P&L, utilization, and growth are familiar concepts.
• You're comfortable in the room with leadership, sales, and big partners.
• You're genuinely energized by new ad platforms, formats, and AI tools.
• You hold your Team Leads to a high bar because you hold yourself to one.

Requirements

• 2+ years as a Director of Paid Media or equivalent at an agency of similar size and scope, managing 500+ client accounts.
• Direct experience unifying paid media across two brands or logos under one umbrella.
• 6+ years in paid media across Google Ads (Search, Performance Max) and Meta, including lead-generation for local service businesses; orthodontic or dental experience is a strong plus.
• 2+ years leading other managers, not only individual specialists.
• Deep platform mastery and strong analytics and experimentation skills.
• Proven change-management ability and comfort unifying two brands or teams.
• Commercial literacy, including delivery margin, utilization, and growth, and experience partnering with sales.
• Excellent executive communication and stakeholder management skills.

Benefits

• 401(k) matching
• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance
• PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and sick/personal days)
• Remote position (You MUST be located in the US.)

Company Description

This role includes base pay plus variable compensation.