[Hiring] Director of Paid Marketing @DuckDuckGo

Role Description

As a Director, Paid Marketing, working on the Marketing & Communications team, you’ll be a strategic leader responsible for building and scaling a profitable paid subscriber acquisition program and related projects. You will:

• Partner closely with marketing, product, design, user insights, data science, and finance teams.
• Own KPI development, campaign strategy, budget and resource allocation, and performance measurement.
• Lead strategic roadmapping and prioritize high-impact projects.
• Resource cross-functional teams and ensure marketing performance is measured with a high degree of confidence.
• Prove that paid marketing growth and privacy-respecting advertising practices aren’t at odds.

Example projects include:

• Leading the development of and alignment around a break-even model that defines a profitable CPA.
• Planning integrated campaigns and securing buy-in to drive profitable paid subscriber growth.
• Designing and executing rapid testing cycles to identify and scale successful tactics.

Qualifications

• 10+ years of professional experience, including 4+ years in a senior leadership role driving profitable app subscription growth (ideally 1M+ subscribers).
• Deep strategic expertise with a strong hands-on understanding of marketing channels (e.g., app store ads, paid social, mobile app networks).
• Proven track record of launching paid app subscription acquisition programs from the ground up.
• Experience working at a consumer-facing tech company with a meaningful US user base (ideally 10M+ MAUs).
• Skill in developing others, not just directing them.
• Ability to apply first-principles thinking to break down ambiguous growth opportunities.
• Comfort working in resource-constrained orgs where opportunity cost and impact are key drivers for prioritization.
• High capability in analytics and measurement, including app economics (payback, LTV), incrementality/lift testing, modeling, and data analysis.
• Excellent communication skills — able to clearly articulate recommendations and rationale.
• Willingness to use AI and build effective workflows.

Requirements

• Attend meetings on camera via video conferencing.
• Expect to travel at least two times a year for all-hands meetups and team retreats.
• Average full-time commitment of 40 hours per week.
• Pass a background check as a condition of joining the team.

Benefits

• Compensation of $243,800 USD annually and stock options.
• Eligibility for company-sponsored health benefits limited to team members based in the United States.
• Paid parental leave, office setup, and co-working allowances.