[Hiring] Director of Marketing & Growth @Intelligent Change

Role Description

The Director of Marketing & Growth will own how Intelligent Change shows up in the world and how it grows. This is a senior, hands-on leadership role at the intersection of brand, content, performance, and commerce. You will be responsible for building a modern marketing engine that drives awareness, revenue, and long-term brand equity. You will work closely with the founder and leadership team and play a central role in shaping the future of Intelligent Change. This role is expected to grow into a Chief Marketing Officer position for the right person.

What You’ll Do

• Own the Marketing Vision
  • Lead end-to-end marketing strategy across brand, content, performance, and e-commerce
  • Translate Intelligent Change’s mission, worldview, and values into a clear, consistent market presence
• Build & Lead the Marketing Organization
  • Hire, develop, and lead a high-performing marketing team
  • Manage agency partners across paid media, creative, and growth
  • Build systems that enable speed, clarity, and accountability
• Scale Content, Social & Community
  • Lead organic content and social strategy across Instagram, TikTok, YouTube, and emerging platforms
  • Build content systems that prioritize consistency, learning, and iteration
  • Ensure content reflects the depth, warmth, and intelligence of the brand
• Own E-Commerce Growth
  • Oversee Shopify and Amazon performance with accountability for revenue and profitability
  • Partner closely with product, operations, and customer experience to deliver a seamless journey
• Guide Paid Media & Partnerships
  • Oversee paid acquisition strategy in partnership with external agencies
  • Build influencer, UGC, and creator partnerships that feel authentic and community-driven
• Drive Data-Informed Decisions
  • Use analytics, experimentation, and attribution tools (e.g., Northbeam, Triple Whale) to guide decisions
  • Balance data with intuition, brand sensibility, and long-term thinking
• Strengthen Retention & Lifecycle
  • Elevate email and SMS programs to deepen engagement and lifetime value
  • Treat customers as long-term community members, not just transactions

Qualifications

• A Builder: You have built marketing systems, teams, or brands, not just managed them
• Brand-Led Growth Thinker: You understand that brand and performance are complementary, not competing forces
• Content-Native: You deeply understand social platforms, storytelling, and cultural relevance
• Commercially Fluent: You understand P&Ls, margins, CAC, LTV, and MER
• Values-Aligned Leader: You resonate with mindfulness, personal growth, and intentional living
• Strong Communicator: You can articulate vision clearly and bring teams with you

Why This Role Matters

This role is not about selling more products. It is about scaling a mission-driven brand to its full potential without losing what makes it special. You will help shape the next chapter of Intelligent Change as it grows from a successful business into a globally recognized brand that truly improves people’s lives.