[Hiring] Director of Growth Marketing @Sword

Role Description

As Director Growth Marketing you own B2C patient acquisition for Kaia in Germany end to end – from first impression to activated patient. You set the channel mix (performance, TV/CTV, CRM, SEO, partnerships), own the budget and are accountable for patient volume and CAC. You'll build the team and agency setup from scratch, use Sword's global growth playbook and report to the Managing Director Germany.

What you’ll be doing:

• Own B2C growth targets for Germany: sign-ups, activated patients, CAC and payback
• Own and allocate the German B2C marketing budget across channels based on incrementality, not last click
• Build and scale paid performance (Meta, Google, YouTube, TikTok, programmatic) incl. high-velocity creative testing
• Lead brand and TV/CTV strategy, incl. testimonial and brand ambassador campaigns – test before scaling nationally
• Build full-funnel measurement together with Operations: attribution, MMM, incrementality tests, tracking from sign-up to activation
• Own website/landing page conversion (CRO) and CRM lifecycle journeys (email, SMS)
• Hire and lead an in-house team and manage agencies; align with Sword global marketing

Qualifications

• 3-5+ years in B2C growth/performance marketing
• Owned 6 to 7-figure+ annual budgets with accountability for CAC and payback
• Strong analytical skills: attribution, incrementality testing, experimentation design
• Experience combining brand/TV/CTV with performance marketing; strong creative judgement
• Fluent German and English
• Experience in a regulated category (DiGA, health, OTC pharma, insurance, fintech) is a plus
• Nice to have: Digital Health experience, 0→1 market launches, marketing to a 45+ target group

Requirements

AI fluency is a core expectation at Sword. Every candidate is assessed against our three-level framework:

• Explorer (Level 1) — Uses AI daily to boost personal productivity
• Builder (Level 2) — Creates workflows and tools that elevate the whole team
• Integrator (Level 3) — Embeds AI into products and processes at scale

Every hire must demonstrate at least Level 1. The expected level will vary depending on the seniority of the role.

Benefits

• Total Compensation Range: €122.500 — €192.500 EUR
• Country-specific benefits may vary and will be detailed separately.

Sword Health complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.