[Hiring] Director of Growth Marketing @DataSpring

Role Description

The Director, Growth Marketing leads DataSpring’s growth marketing function and is accountable for translating company objectives into segment-based strategies, integrated campaigns, events, performance marketing, and measurable business outcomes. This role sets the function’s priorities, operating model, annual planning inputs, budget recommendations, performance expectations, and team accountability across payer and provider markets.

As part of DataSpring’s segment-based growth marketing model, this role directly owns the provider segment strategy, including provider buyers and clinician/profile manager audiences, and oversees growth marketing execution across both payer and provider segments. The Director is responsible for:

• Demand creation
• Pipeline contribution
• Customer expansion
• Event performance
• Marketing ROI
• Continuous optimization of growth marketing programs

The role operates at both strategic and executional altitudes: setting direction and standards across the full growth marketing portfolio, while personally architecting provider segment campaigns, content direction, and event strategy where needed.

This role collaborates closely with various teams to ensure growth programs are aligned with positioning, narrative, brand standards, commercial priorities, and measurable business goals.

Qualifications

• 10+ years of experience in B2B marketing, growth marketing, demand generation, product marketing, segment marketing, or related disciplines.
• Experience developing and leading integrated growth marketing strategies that drive awareness, engagement, qualified demand, pipeline growth, customer expansion, and measurable business outcomes.
• Experience leading cross-functional marketing initiatives across campaign strategy, content, events, digital marketing, performance marketing, account-based marketing (ABM), and customer marketing.
• Experience managing and developing high-performing marketing teams, including responsibility for performance management, coaching, resource planning, and team development.
• Experience establishing marketing goals, KPIs, budgets, measurement frameworks, and operating processes that align marketing investments with business objectives.
• Demonstrated success partnering with executive leadership, sales, product marketing, account management, and other cross-functional stakeholders to develop and execute growth strategies.
• Healthcare, healthcare technology, payer, provider, or other regulated industry marketing experience preferred.
• Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field required.
• Master's degree in Marketing, Business Administration (MBA), Communications, or a related field preferred.

Requirements

• Ability to operate at two altitudes at once: setting strategic direction across the full growth marketing portfolio while personally rolling up sleeves to architect and execute provider segment campaigns.
• Proven ability to build and lead a market-segment-based growth marketing strategy.
• Strong people leadership skills, with experience managing and developing a team spanning content, campaigns, and performance marketing disciplines.
• Ability to partner effectively across product marketing, marketing communications, sales, and business development.
• Strong analytical capabilities to analyze market research and competitive intelligence.
• Expertise in marketing automation, CRM, and demand-generation tooling.
• Experience with account-based marketing and strategic account planning.
• Excellent written and verbal communication skills.
• Ability to set priorities, manage multiple workstreams, and keep a team on track against deadlines and budget.
• Demonstrated budget and ROI management experience.
• Proficiency in Salesforce, Pardot/Marketo/HubSpot, DemandBase, and MS Office/PowerPoint.
• Deep expertise in performance marketing, reporting, and optimization.
• Proven ability to influence senior cross-functional stakeholders without direct authority.

Benefits

• Competitive compensation
• Comprehensive benefits package including medical, dental, and vision coverage
• 401(k) with company contributions and matching
• Paid parental leave
• Tuition assistance
• Generous paid time off

Company Description

DataSpring is the trusted data connector at the core of healthcare. For more than 25 years, we have powered the industry with the largest and most complete healthcare data foundation in the U.S., including more than 4.8 million provider data records sourced directly from providers and member data representing 75% of covered lives supplied by health plans. By improving how essential information flows across the system, DataSpring helps healthcare operate more efficiently, accurately, and with greater confidence.