Role Description
We're looking for an experienced, hands-on Director of Growth β Performance Marketing to lead growth strategy, campaign performance, and client relationships across multiple US-based accounts. You'll oversee Google Ads and Meta Ads performance, drive full-funnel experimentation, manage marketing specialists, and work closely with the founder on client strategy and new business opportunities. This role is ideal for a strategic growth leader with strong agency experience who can confidently manage senior client stakeholders, solve complex marketing challenges, and independently drive measurable results.
Key Responsibilities
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Growth Strategy & Performance
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Own client growth strategies across Google Ads, Meta Ads, landing pages, and conversion funnels.
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Optimize key metrics including CAC, ROAS, SQLs, pipeline generation, and trial-to-paid conversions.
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Launch and track 2β4 structured growth experiments per client monthly.
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Identify performance issues, diagnose root causes, and proactively implement improvements.
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Develop actionable growth roadmaps and performance recommendations.
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Client Management & Leadership
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Serve as the primary strategic contact for US-based founders, CMOs, and marketing teams.
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Lead client strategy calls, communicate insights, and maintain strong client retention.
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Coordinate media buyers, designers, and marketing specialists to ensure quality execution.
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Manage campaign delivery, creative briefs, timelines, and quality assurance independently.
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Provide the founder with concise updates on account performance and priorities.
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New Business & Operations
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Audit prospective clients' advertising accounts, analytics, and conversion funnels.
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Build compelling 90-day growth roadmaps to support sales pitches.
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Lead new client onboarding within the first two weeks.
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Improve reporting, campaign workflows, and internal processes.
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Leverage AI tools and automation to streamline research, reporting, creative ideation, and analysis.
Qualifications
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Proven experience in a senior growth marketing or performance marketing leadership role.
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Previous experience at a performance marketing or growth agency managing multiple US-based clients.
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Advanced hands-on expertise in Google Ads and Meta Ads, including campaign optimization and performance analysis.
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Strong understanding of full-funnel growth strategy, CAC, ROAS, conversion optimization, and lead generation.
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Experience auditing prospect accounts, building 90-day growth roadmaps, and supporting sales pitches.
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Proven ability to independently manage client relationships and communicate with founders and CMOs.
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Experience leading or coordinating media buyers, designers, and marketing specialists.
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Practical experience using ChatGPT, Claude, and AI-assisted workflows for marketing operations.
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Excellent English communication skills, both written and verbal.
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Strong analytical, problem-solving, and project management skills.
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Availability to work during the required US Eastern Time overlap.
Nice-to-Have Qualifications
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Experience with SaaS, AI/ML, e-commerce, retail, consumer goods, or entertainment and media clients.
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Knowledge of GA4, CRM integrations, attribution, and conversion tracking.
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Experience with landing page CRO, creative testing, and lifecycle marketing.
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Familiarity with marketing automation and agency operational processes.
Benefits
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π Fully Remote: Work remotely with a high-performing, US-focused growth marketing agency.
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π Leadership Opportunity: Own growth strategy, client relationships, and campaign performance.
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π Career Growth: Play a key role in shaping the agency's continued expansion.
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π― High-Impact Work: Drive measurable growth for ambitious SaaS, AI, and technology companies.
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π€ Direct Client Placement: Join the company as an integrated member of its team.
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π§ Modern Marketing Environment: Work with advanced AI tools, automation, and data-driven growth strategies.
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πΌ Founder Collaboration: Partner directly with agency leadership on strategic initiatives and business growth.