Role Description
The Director of E-Commerce Merchandising & Vendor Performance is a critical commercial leadership role at BBQGuys.com, accountable for driving revenue, gross margin, conversion and overall performance across the catalog while building and owning the vendor relations and partner performance function. This role sits at the intersection of commercial strategy, ecommerce merchandising, and vendor brand management.
Reporting to the Senior Director, Merchandising, this leader oversees a team of Online Merchants, a Jr. Online Merchant, and a Vendor Relations function responsible for various performance metrics and partner accountability.
This role requires a commercially minded strategic leader who can:
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Translate performance data into business decisions
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Strengthen vendor economics
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Hold both internal teams and brand partners accountable for results
Key Responsibilities
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Brand & Site Merchandising Management
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Lead a team of Online Merchants and Senior Analysts, each assigned a portfolio of brands with revenue, gross margin, and CVR goals
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Set and drive brand performance expectations including weekly brand reviews, PDP health and Content Health audits, assortment decisions, and NPL content playbook ownership
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Monitor catalog-wide sales and profitability; act on underperforming brands and identify opportunities for assortment expansion
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Partner with Site Merchandising to ensure brand pages, PLPs, and PDPs reflect the intended shopping experience and convert at or above category benchmarks
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Partner with Pricing and Promotions to optimize everyday price, promo cadence, and margin capture across assigned brands
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Work cross-functionally with Marketing, Creative, and Tech to ensure campaign alignment, launch readiness, and site experience improvements
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Vendor Relations & Partner Performance
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Own the vendor relations function β the single accountable leader for what BBQGuys earns from its brand partners
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Lead annual and quarterly vendor program negotiations including rebate and co-op growth, allowance structures, and reduction of 2-step distribution reliance
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Build and manage the key vendor programs in partnership with the Sr. Associate, Vendor Relations
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Develop and deliver the BBQGuys value proposition pitch to brand partners
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Hold vendors accountable to MSA expectations, PDP and content standards, NPL timelines, promo and pricing policies, and defective and warranty resolution standards
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Own vendor performance scorecards β tracking compliance, program performance, and relationship health across the full partner portfolio
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Build a target list of prospective brands by category gap, using market intelligence, search demand data, trade show intelligence, and supplier conversations
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Surface market insights that change a BBQGuys decision β competitor intelligence, category trends, brand share data, and emerging brand opportunities
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Leadership & Team Development
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Lead a team of five direct reports; conduct performance reviews, development sessions, and growth conversations
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Coach two Online Merchants in people leadership as they step into managing Site Merchandisers
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Build a high-accountability, growth-oriented team culture
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Present progress updates, performance results, and strategic recommendations to the Senior Director and Executive team on a regular cadence
Qualifications
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Demonstrated leadership ability
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Ability to prioritize and handle several high-impact assignments simultaneously
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Cultural inclination toward transparency, accountability, sense of urgency, and growth mindset
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Good judgement and wisdom in negotiations and communication with external parties
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Strong grasp of business fundamentals such as conversion rate optimization and P&L management
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Expert knowledge with e-commerce metrics such as conversion rate and marketing fundamentals
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Advanced computer skills including Excel, PowerBI, Adobe Analytics, Microsoft Office Suite
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Excellent analytical skills with the ability to define problems, collect data, establish facts, draw valid conclusions, and provide solutions
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Excellent written and oral communication skills and is a cooperative, dedicated team player
Requirements
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Bachelor's degree in business, Marketing, Merchandising, or a related field, or equivalent professional experience
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4-6 years of experience in ecommerce, retail buying, category management, or vendor/partner management
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4-6 years leading a team
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Experience in a Director-level or senior individual contributor role with commercial accountability
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Outdoor living, home improvement, or specialty e-retail experience preferred
Physical Demands
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Occasional travel required for vendor meetings, trade shows, and company events
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Must be able to work in a climate-controlled office or home office environment
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Sitting for extended periods of time
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Manual dexterity needed for keyboarding and other repetitive tasks
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Vision must be good or corrected to normal to perform normal job duties
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Ability to read and write in English to process documentation and communications