[Hiring] Director of Demand Generation @Jane

Role Description

As our Director of SMB & Self Serve Demand Generation, you'll own a core part of how Jane generates demand:

• Own paid media.
• Lead our paid media budget and team across channels, including paid search, paid social, direct mail, and more - deciding where we invest, how we measure it, and when we shift.
• Partner with Growth Product.
• You’ll work directly with designers, developers, and product managers building the future of onboarding and activation at Jane, designing and executing thoughtful tests.
• Deliver on web experience.
• Manage the marketing side of jane.com - the front door to Jane for practitioners, patients, and the broader healthcare community. Partner closely with design and engineering, and own site strategy, conversion rate, and our organic presence across both traditional search (SEO) and AI-driven discovery (AEO).
• Own lifecycle marketing.
• Design and run the programs that guide practitioners from first touch through trial, signup, and expansion, working closely with product marketing and sales on what happens at each stage.
• Put AI to work.
• Make Jane easy to find in an AI-first world, and use AI across the demand program itself - research, creative testing, campaign optimization, reporting - so a small team can operate like a much bigger one.
• Sharpen our measurement.
• Define what the demand program needs next - KPIs, attribution, reporting - and partner with our Marketing Analytics & Operations team to build it.
• Align with Sales and Support.
• Work deeply with our sales and support teams to design demand programs that support revenue outcomes, not just top-of-page metrics.
• Build the team.
• Lead, coach, and grow a team of channel experts, and raise the bar on how we plan, test, and learn together.

Qualifications

• A strong track record in demand gen or growth marketing.
• 5-7 years driving tangible business impact, ideally with experience managing and scaling multi-million-dollar budgets.
• Deeply analytical.
• Exceptional at translating numbers into marketing strategy, and comfortable operating in a constrained, highly data-driven environment.
• Deep expertise across marketing analytics, web optimization, lifecycle, and paid acquisition.
• AI-forward.
• You're already using AI tools in your day-to-day marketing work, you have a point of view on how AI is changing search and discovery, and you're excited to keep experimenting.
• High-velocity SMB experience.
• Proven success in high-velocity business models, ideally SMB or consumer.
• A strong collaborator.
• You know how to work with design, development, and product teams to drive results.
• A builder of teams.
• A track record of hiring and developing high-caliber growth marketing talent.

Benefits

• Annual salary range for candidates based in the United States is $156,000 - $253,500, with the accomplished stage at $185,300.
• Commitment to paying fairly, clearly, and for growth.
• Salary ranges reflect the full growth journey someone might take in the role.

Company Description

Jane is a founder-led, high-growth SaaS company born in North Vancouver, British Columbia. We're now a team of more than 900 people working remotely across Canada, the US, and the UK, united by our mission to help the helpers.

• We build the products and tools that thousands of clinics rely on every day to run their businesses, care for their patients, and grow their communities.
• We're proud of what we've built and quick to admit what we don't know yet.
• We're also embracing the possibilities of AI, using it to work smarter, improve our systems, and create even better experiences for our customers and our team.
• Our goal isn't just delivery, it's delight.
• If you're energized by ambiguity, motivated by impact, and eager to learn with others, you'll thrive at Jane.