[Hiring] Director of Demand Generation @Higgsfield

Role Description

Higgsfield AI is seeking a Head of Demand Generation to build and scale our global demand generation engine as we continue our rapid growth. This is a senior, hands-on leadership role responsible for driving pipeline creation across enterprise and self-serve motions — owning strategy and execution across digital channels, paid media, ABM, events, and partnerships, while overseeing our lifecycle marketing function to ensure a seamless journey from first touch through renewal and expansion.

You'll work closely with the head of B2B Marketing, Sales, Growth, Product, and Revenue Operations in a fast-paced environment where experimentation, speed, and measurable business impact matter. You'll need to be equal parts strategist and operator: someone who sets the vision and is just as comfortable rolling up their sleeves to execute it.

What you'll do:

• Own Pipeline Generation
  • Develop and execute the demand generation strategy to drive qualified pipeline across enterprise and PLG motions.
  • Build integrated campaigns spanning paid media, content, email, webinars, events, partnerships, and outbound support.
  • Create scalable account-based marketing (ABM) programs targeting enterprise customers and strategic accounts.
  • Optimize lead generation, conversion, and pipeline velocity across the entire funnel.
• Scale Marketing Programs
  • Launch and iterate campaigns quickly using data-driven experimentation.
  • Partner with Product Marketing to translate product launches, customer stories, and industry trends into high-performing campaigns.
  • Collaborate with Growth Marketing to ensure cohesive messaging and customer journeys across self-serve and enterprise audiences.
  • Support field marketing initiatives, executive events, and industry conferences.
• Measure & Optimize
  • Define KPIs and build reporting around pipeline generation, attribution, CAC, conversion rates, and ROI.
  • Partner with Revenue Operations to improve lead routing, scoring, attribution, and campaign measurement.
  • Continuously test messaging, audiences, creative, and channels to maximize performance.
  • Identify opportunities to automate and scale marketing operations.
• Cross-Functional Leadership
  • Work closely with Sales leadership to align campaigns with pipeline priorities and revenue goals.
  • Partner with Customer Success to drive expansion and customer marketing initiatives.
  • Help establish scalable demand generation processes as the company continues to grow globally.

Qualifications

• 6-8 years of experience in B2B demand generation, growth marketing, or integrated marketing at a high-growth SaaS or AI company.
• Proven track record of building programs that generate measurable pipeline and revenue.
• Strong understanding of enterprise marketing motions, ABM, and full-funnel demand generation.
• Experience managing paid acquisition channels, lifecycle marketing, webinars, events, and integrated campaigns.
• Strong analytical mindset with experience measuring attribution, funnel performance, and campaign ROI.
• Comfortable partnering closely with Sales, Product Marketing, RevOps, and executive leadership.
• Hands-on operator who enjoys building from scratch while thinking strategically.
• Experience with modern marketing and CRM platforms (e.g., HubSpot, Salesforce, Marketo, 6sense, Clay, Google Ads, LinkedIn Campaign Manager, etc.) is a plus.
• Excellent written and verbal communication skills.

Requirements

• 6-8 years of experience in B2B demand generation, growth marketing, or integrated marketing at a high-growth SaaS or AI company.
• Proven track record of building programs that generate measurable pipeline and revenue.
• Strong understanding of enterprise marketing motions, ABM, and full-funnel demand generation.
• Experience managing paid acquisition channels, lifecycle marketing, webinars, events, and integrated campaigns.
• Strong analytical mindset with experience measuring attribution, funnel performance, and campaign ROI.
• Comfortable partnering closely with Sales, Product Marketing, RevOps, and executive leadership.
• Hands-on operator who enjoys building from scratch while thinking strategically.
• Experience with modern marketing and CRM platforms (e.g., HubSpot, Salesforce, Marketo, 6sense, Clay, Google Ads, LinkedIn Campaign Manager, etc.) is a plus.
• Excellent written and verbal communication skills.

Benefits

• Competitive and thoughtfully structured compensation package designed to align with impact, experience, and long-term growth.
• Base Salary: The anticipated salary range for this role is $210,000 - $260,000, depending on experience, skills, scope, and location.
• Equity: Employees are eligible to participate in the company’s stock option program and share in Higgsfield AI’s long-term growth.
• Comprehensive benefits package designed to support employees professionally and personally, including medical, dental, and vision insurance, a competitive 401(k) retirement plan with company matching, and additional benefits and perks.
• Opportunity to work on ambitious AI products alongside a highly experienced, fast-moving, and international team.
• Significant ownership, direct impact, and opportunities for professional growth as the company scales.
• This is a fully remote role based in the United States, with occasional business travel to our San Francisco office required for team meetings, planning sessions, company events, and other in-person collaboration.
• Team members are expected to be available during agreed working hours and maintain sufficient overlap with the relevant team’s time zone.
• While we work remotely, we value active communication, responsiveness, and close collaboration across teams.