[Hiring] Director of Demand Generation @Advantage HQ

Role Description

Advantage HQ is hiring a Director of Demand Generation to build and own a cohesive B2B marketing engine.

• Build the demand generation strategy:
  • Create the company’s B2B demand generation plan.
  • Define priority segments and buyer profiles.
  • Determine channels and campaigns for investment.
  • Establish targets for qualified meetings, opportunities, pipeline, and revenue.
  • Collaborate with the Founder and VP of Sales to align marketing with desired brands.
• Turn the CRM into a revenue engine:
  • Lead segmentation, reactivation, and nurturing of the existing database.
  • Build journeys for new inbound leads, dormant prospects, no-shows, lost opportunities, former clients, and high-value accounts.
  • Utilize CRM data, sales-call transcripts, case studies, and account research for personalized follow-up.
• Improve inbound quality and conversion:
  • Analyze campaigns, messages, audiences, and offers for commercial outcomes.
  • Enhance landing pages, qualification flows, lead routing, nurture programs, and retargeting.
  • Eliminate campaigns that yield attractive metrics but weak revenue.
• Build the B2B content and case-study engine:
  • Transform proprietary data, client results, market insight, and founder expertise into engaging content.
  • Oversee production and distribution of content, case studies, executive emails, research, webinars, and sales materials.
  • Aim to build authority, create demand, and assist sales in closing larger clients.
• Align marketing with setters and sales:
  • Collaborate with setter and sales teams to prioritize leads and ensure outreach reflects prospects’ situations.
  • Create feedback loops using meeting quality, opportunity conversion, lost reasons, and customer quality.

Qualifications

• Commercially minded B2B marketer focused on revenue generation.
• Experience in demand generation for B2B companies selling complex, high-value services or software.
• Strong understanding of CRM, lifecycle marketing, paid acquisition, content, account-based marketing, and sales alignment.
• Strategic and hands-on approach to diagnosing funnels, writing campaign briefs, and analyzing performance.
• Comfortable in fast-moving environments with incomplete information.
• Proficient in using AI for research, analysis, content production, and campaign execution.
• Ownership mentality with a focus on results over activity.

Requirements

• Significant experience in B2B demand generation, revenue marketing, or growth marketing.
• Experience generating pipeline from U.S. or international enterprise buyers.
• Strong understanding of CRM, lifecycle marketing, and marketing automation.
• Experience working closely with setters, SDRs, account executives, or closers.
• Evidence of measurable pipeline and revenue impact.
• Experience in agencies, professional services, SaaS, martech, advertising, or adjacent industries.
• Strong written communication and analytical ability.
• Experience managing small teams, contractors, or cross-functional execution.

Benefits

• Opportunity to build a major commercial function from the ground up.
• Inherit meaningful demand, an extensive CRM, and strong proof of performance.
• Freedom to redesign the system and introduce new channels.
• Ability to use AI throughout the organization.
• Potential for broader ownership of revenue marketing and B2B growth.

Compensation & Location

• $50,000 - $160,000 USD total annual compensation, including base salary, performance bonus, and equity.
• Fully remote work environment.
• Open to candidates globally, with a preference for those based in the Philippines.
• Focus on ownership, judgment, and execution over geography.