[Hiring] Director of Brand Strategy @Workiva Inc.

Role Description

Workiva is looking for a Director of Brand Strategy to serve as a key architect of our brand’s growth and long-term evolution. You will bridge the gap between high-level market intelligence and world-class execution, with responsibility for Workiva’s global brand strategy, brand narrative, campaigns, media, and measurement. You will lead a team, manage agency relationships, and shape how Workiva is understood by the CFO, CIO, and other C-suite buyers who ultimately choose us. This is a rare opportunity to define a category in a rapidly evolving enterprise and AI-driven landscape.

What You’ll Do

• Brand strategy and positioning:
  • Define and evolve Workiva's brand positioning and corporate narrative.
  • Translate company strategy into clear, compelling market positioning.
  • Build a strategy for growing Workiva's awareness and share of voice in our category.
• Brand architecture, naming, and portfolio:
  • Define Workiva's brand architecture and naming strategy.
  • Partner with Product Marketing to develop and govern a clear, consistent naming and nomenclature system.
• Campaign strategy and management:
  • Provide executive oversight and strategic direction for the brand campaign function.
  • Establish the vision, priorities, and operational standards for integrated marketing initiatives.
• Brand measurement and insights:
  • Build and own Workiva's brand measurement architecture.
  • Connect brand metrics to real business outcomes.
  • Deliver executive-ready reporting that makes brand investment quantifiable and defensible.
• Brand management and governance:
  • Own Workiva's brand standards, guidelines, and governance framework.
  • Drive consistent brand expression across various functions.
  • Build scalable tools and enablement programs for global teams.
• AI-Forward Brand Systems:
  • Leverage AI tools to develop brand strategies and scalable frameworks.
• Team leadership:
  • Lead and develop a team of brand and marketing professionals.
  • Create a high-performance culture that balances strategic rigor with executional excellence.

Qualifications

• 10+ years in brand strategy, integrated marketing strategy, or enterprise campaign strategy, in-house or at agency.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Requirements

• Demonstrated experience leading and developing teams.
• Proven experience in B2B SaaS or platform companies at enterprise scale.
• Track record defining brand narratives, positioning, and messaging systems.
• Experience owning brand measurement frameworks and connecting brand metrics to business outcomes.
• Strong ability to influence senior stakeholders across multiple functions.
• Experience building or evolving a category-defining brand platform.
• Experience managing agency relationships across creative, research, and media.
• Ability to dive into market data and research and identify which insights actually matter.
• Experience governing naming and brand architecture at scale across a growing product portfolio.
• Familiarity with brand governance at global scale across multiple languages and regions.
• Genuine curiosity about or hands-on experience with AI's role in modern brand and marketing systems.

Travel Requirements & Working Conditions

• Location: Flexible/Remote
• Travel: Up to 25% for team, partner, and stakeholder collaboration.
• Remote: Must maintain reliable internet access when working outside a Workiva office.

Benefits

• Salary range in the US: $154,000.00 - $250,000.00.
• A discretionary bonus typically paid annually.
• Restricted Stock Units granted at time of hire.
• 401(k) match and comprehensive employee benefits package.