[Hiring] Director, Demand Generation @TrashLab

Role Description

We're hiring a Director, Demand Generation to own inbound pipeline end-to-end — the demand-gen obsessive who turns a meaningful six-figure digital budget and a stable of AI agents into the pipeline this company runs on: SEO, content, paid, and an AI-led lead-gen stack.

You will own inbound MQLs and pipeline contributions across every channel. This role reports directly to the CEO.

• Own all demand generation — SEO, content, paid search and social, programmatic, ABM, partner and co-marketing, and events — driving >40% of net-new pipeline, 3x inbound MQLs, and 10x search visibility by month 6.
• Manage a meaningful six-figure annual digital marketing budget plus a substantial trade show and conference budget, both expanding materially each year. Pick the bets, kill what's not working, double down on what is.
• Build the AI-driven content engine: programmatic SEO at scale, automated competitor and ICP research, and AI-assisted content production.
• Map and harvest the entire US/Canada hauler ICP, stand up non-form lead identification, retargeting, and account-level scoring — and hand a clean, scored list to BDRs and AEs daily.
• Own the website, blog, customer stories, and product launches; coordinate with the GTM Engineer on conversion experiments, demo environments, and landing pages.
• Position TrashLab as the AI-native, modern alternative to the legacy incumbents — own the narrative and the keyword real estate that comes with it.

Qualifications

• You have 7+ years in B2B SaaS demand gen, with at least 3 years owning the function as a Director or Head — not just a senior IC.
• You write code or AI scripts to solve marketing problems — Python, JS, scraping, n8n/Zapier, custom GPT agents — and you actually ship.
• You've personally driven 5x+ organic traffic growth (or equivalent paid efficiency gains) at a B2B SaaS company in the last 3 years, and you can show the chart.
• You're fluent in HubSpot (or Marketo/Pardot), GA4, Search Console, SEMrush/Ahrefs, Clay, Apollo, or equivalents.
• You think in funnels and unit economics — CPL, MQL→SQL, CAC payback, blended LTV/CAC — not vanity metrics.
• You have a vertical SaaS background (field service, construction tech, fleet/logistics, FinTech) — strongly preferred.

Compensation

• The base pay range for this role is $150,000 – $180,000 per year, plus equity.
• Benefits include unlimited PTO, health, vision, and dental insurance, and 401k.