[Hiring] Director, Consumer Insights @Ashley Digital

Role Description

Ashley Furniture is seeking a Director, Consumer Insights to build a modern insights capability that brings the voice of the consumer, retail customer, sales associate, and marketplace into the decisions that shape Ashley's products, experiences, and growth. This role will own the insights operating model, custom research roadmap, insights repository, and decision-ready synthesis across Ashley's priorities. It is expected to shape questions, prioritize learning opportunities, and drive adoption of insights across teams.

This is a builder role for someone who combines:

• Research rigor
• Scrappy resourcefulness
• Strong collaboration
• Hands-on ownership of analysis, synthesis, and executive-ready storytelling

The right person is energized by creating practical ways of working where a mature insights function hasn't historically existed, finds credible ways to answer business questions with available resources and imperfect data, and is comfortable doing the work directly — analyzing data, building slides, pressure-testing findings — rather than depending on external partners.

Reporting to the VP of Product Marketing, the Director will partner across business units and functions; Tampa, FL is preferred, with openness to remote candidates who can travel as needed.

What You'll Be Doing

• Establish Ashley's insights capability as a practical force in product, marketing, retail, and customer experience decisions.
• Design and manage learning plans and custom research initiatives, translating ambiguous business questions into clear research objectives.
• Synthesize research data, customer feedback, business inputs, and supplier outputs to develop implications for decision-ready presentations.
• Build relationships across functions by demonstrating the practical value and business impact of insights.
• Own Ashley's insights repository and knowledge hub, including searchable findings and reusable learnings.
• Create a disciplined intake and prioritization process for insights work.
• Manage and develop one direct report, including coaching and quality review.
• Turn complex research into sharp, memorable, commercially useful takeaways.

The responsibilities described above are not exhaustive. You may be asked to perform other duties consistent with your skills and role, including work for or on behalf of our related entities.

Qualifications

• 8+ years in consumer/customer insights, market research, UX research, strategy, product marketing, or customer experience; director-level experience preferred.
• Bachelor's degree preferred.
• Proven experience designing and executing custom research and synthesizing multi-source data into insight storytelling.
• Ability to connect consumer, customer, retail, and marketplace signals to product strategy.
• Fluency with AI-enabled research and knowledge management tools.
• Comfortable operating with incomplete inputs and limited resources.
• Strong track record influencing across a matrixed organization.
• People management experience, with a high-ownership mindset.
• Able and willing to travel to company on-site meetings in Tampa, FL.

Preferred Qualifications

• Experience in furniture, home goods, appliances, or other high-consideration retail/ecommerce categories.
• History of sourcing insights across store teams, customer service, reviews, and digital performance signals.
• Experience building an insights or knowledge management capability where adoption is still developing.

Benefits

• Competitive Salary
• Health, Vision & Dental Insurance
• HSA company contributions
• 401K with company match component
• Take what you need Paid Time Off
• Wellness benefits
• WFH office and cell phone/internet stipend
• A FREE MATTRESS plus an awesome Friends and Family discount!