[Hiring] Director, Account Based Marketing @CCC Intelligent Solutions

Role Description

CCC Intelligent Solutions is seeking a Director of Account-Based Marketing (ABM) to build and lead a new strategic marketing function focused on accelerating growth within our most important accounts. The Director of ABM will define the strategy, operating model, playbook, and execution approach for account-based marketing at CCC.

• Establish foundational processes, team structure, stakeholder engagement model, measurement framework, and scalable programs that connect marketing investment directly to account growth, customer engagement, and business outcomes.
• Operate as a player/coach, personally leading strategic initiatives while building and developing a high-performing team over time.
• Collaborate and influence across Sales, Product, Customer Success, Revenue Operations, and Marketing to orchestrate resources around shared account objectives and drive measurable business impact.

Key Responsibilities

• Build and Scale the ABM Function
  • Define and lead CCC's account-based marketing strategy, operating model, and roadmap.
  • Develop the ABM playbook, including planning frameworks, stakeholder engagement models, campaign orchestration processes, measurement approaches, and governance.
  • Establish scalable processes and best practices for effective account-based marketing execution.
  • Create the foundation for future growth by identifying required capabilities and skill sets, addressing talent gaps, and recruiting and developing the team needed to scale.
  • Serve as the organization's subject matter expert on account-based marketing strategies, trends, and best practices.
• Lead Account-Based Marketing Strategy and Execution
  • Partner closely with Sales leadership to identify priority accounts, growth opportunities, expansion motions, and strategic initiatives.
  • Develop and execute 1:1 and 1:few ABM programs tailored to business priorities and customer segments.
  • Translate account intelligence, buying group insights, intent signals, and market trends into actionable marketing strategies.
  • Design and orchestrate personalized engagement plans that align marketing, sales, product, customer success, and executive stakeholders around common account objectives.
  • Continuously evaluate performance, optimize strategies, and evolve programs based on results and business needs.
• Drive Cross-Functional Alignment and Influence
  • Build strong partnerships across Sales, Customer Success, Product, Corporate Marketing, Revenue Operations, and executive leadership.
  • Lead planning and prioritization discussions that align stakeholders, resources, and investments around key accounts.
  • Act as a trusted strategic advisor to business leaders, connecting customer needs, market opportunities, and growth objectives to marketing investments.
  • Drive organizational adoption of account-based marketing principles and ways of working.
• Build and Develop the Team
  • Define the optimal organizational design, identify necessary skill sets, and recruit, build, and develop a high-performing account-based marketing team.
  • Establish clear roles, career paths, expectations, and development plans.
  • Coach team members on strategic thinking, customer-centric planning, stakeholder management, and execution excellence.
  • Foster a culture of accountability, learning, experimentation, and continuous improvement.
  • Balance hands-on contribution with leadership responsibilities to ensure team success during the growth phase of the function.
• Measure Impact and Drive Business Outcomes
  • Define success metrics that connect ABM activity to engagement, pipeline, account growth, retention, and revenue outcomes.
  • Develop reporting frameworks in partnership with Marketing Analytics and Revenue Operations.
  • Regularly communicate results, insights, recommendations, and strategic priorities to senior leaders.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 12+ years of experience in B2B marketing, demand generation, strategic marketing, account-based marketing, or related disciplines.
• Experience in SaaS, technology, data, analytics, or enterprise software environments preferred.
• Demonstrated experience building, launching, and scaling account-based marketing programs.
• Experience creating new marketing capabilities, functions, frameworks, or operating models from the ground up.
• Experience leading and developing marketing teams.
• Proven ability to influence executive stakeholders and drive alignment across complex organizations.
• Strong strategic thinking, business acumen, and problem-solving skills.
• Experience working closely with Sales organizations and supporting enterprise growth initiatives.
• Strong communication, presentation, and executive engagement skills.
• Familiarity with account intelligence, intent data, marketing automation, CRM, and revenue operations technologies.
• Experience managing marketing performance measurement and attribution frameworks.

Benefits

• 401K Match
• Paid time off
• Annual Incentive Plan Performance Bonus
• Comprehensive health insurance
• Adoption Assistance
• Tuition Reimbursement
• Wellness Programs
• Stock Purchase Plan options
• Employee Resource Groups