[Hiring] Direct Response Manager @KIND

Role Description

KIND seeks a Direct Response Manager to develop and project manage the KIND fundraising and engagement program. This position will plan and implement a comprehensive fundraising and engagement program to aggressively grow annual support from donors with a giving level below $1,000, including sustainer giving.

In collaboration with a marketing agency, as well as both internal and external partners, the individual will develop the direct marketing and creative strategies as well as lead the implementation of campaigns to drive fundraising and advocacy consistent with KIND’s brand.

This position is currently reporting to the Chief Development Officer and is a remote position based from any location in the U.S. This position is contingent upon continued funding.

Essential Functions

• Lead in the planning and implementation of a comprehensive fundraising and engagement program to aggressively grow annual support from donors with a giving level below $1,000, including sustainer giving.
• Manage and collaborate with a marketing agency and other external vendors to execute donor cultivation, renewal, and solicitation campaigns, monthly giving, donor acquisition and stewardship, and digital advocacy efforts through various channels.
• Serve as the final reviewer on all drafts of emails, donation pages, and other digital collateral before launch, ensuring content is error-free and consistent with KIND’s expectations.
• Coordinate with leadership and major gifts officers to identify and hand off qualified donors and develop email marketing plans that support team objectives.
• Oversee regular audits of digital fundraising collateral to ensure evergreen content is monitored and refreshed for the best digital user experience.
• Manage the full content review process across multiple departments, ensuring all necessary parties provide feedback and approval on deadline for direct marketing content.
• Provide programmatic information and materials to a marketing agency and oversee final products for digital communications related to fundraising campaigning.
• Manage relationships with internal stakeholders and partners to support the direct response program.
• Develop a framework for tracking, evaluating, and optimizing campaign performance and engagement metrics.
• Analyze data analytics to support decision-making for sustainable growth along the donor pathway.
• Focus on current best practices and new emerging fundraising and advocacy technologies.
• Provide input on income and expense budgets; review and approve vendor invoices.
• Other duties, tasks, and projects as assigned.

Qualifications

• Undergraduate degree required.
• Must be fluent in English.
• Minimum of 5 years of experience in direct response fundraising at a non-profit or marketing agency.
• A clear passion for KIND’s mission.
• Demonstrated experience with rapid response, email marketing, list building, writing and editing, and building a multi-channel donor experience.
• Data-driven decision-maker who uses analytics and data to guide strategic decisions.
• Prior experience with CRMs, donation processing platforms, advocacy, and email marketing platforms.
• Exceptional interpersonal, communication (verbal and written), and diplomatic skills.
• Highly organized and detail-oriented, with a strong ability to prioritize tasks and manage timelines.
• Proven track record of driving results by setting and achieving ambitious goals.
• Adaptable and resilient, with the ability to remain flexible in fast-paced environments.
• Skilled at managing numerous active relationships simultaneously.
• Working knowledge of Microsoft Office Suite.
• Ability to work collaboratively and multi-task in a dynamic environment.
• Committed to practicing and supporting wellbeing and work-home life balance.
• Experience working and communicating in a remote environment preferred but not required.

Benefits

• Medical, dental, and vision insurance with KIND paying 100% of the employee only portion of the premium for one of the three medical plan options, dental, and vision.
• Pre-tax flexible spending account (FSA) for both medical and dependent care.
• Pre-tax transit and parking spending account.
• Employer-paid life insurance and accidental death and dismemberment insurance.
• Employer-paid short and long-term disability insurance.

Application Instructions

To be considered for this role, please submit an employment application at supportkind.org/join-the-team , along with your resume and cover letter.

Disclaimer

KIND is committed to an ethical recruitment and hiring process and maintains a firm “no fees” recruitment policy. We will never charge a fee or ask for money as part of the application process. KIND also conducts all interviews via telephone or video conference, and at no time will KIND engage in a text or mobile app-based application or interview process.

We may use artificial intelligence (AI) tools to support parts of the hiring process. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.