[Hiring] Digital Web Content Specialist @Franciscan Alliance, Inc.

Role Description

The Digital Web Content Specialist will build, produce, and maintain digital content for FranciscanHealth.org working within data and content management systems, in support of the mission and values of Franciscan Alliance. This role focuses on website content updates, SEO copywriting, provider profile and location webpage maintenance, and timely publication of events and news, ensuring patients and visitors have access to clear, accurate, and easily discoverable information. This is a Marketing role that requires additional digital and technical skillsets.

• Creates, edits, and publishes website content including page updates, provider profiles, and location/facility information to maintain accuracy and improve the quality of information available to patients and visitors.
• Performs basic HTML edits to clean up and correct source-level code as needed.
• Writes and optimizes web copy, metadata, and page elements to improve organic search engine positioning and visibility across priority service lines.
• Adds and maintains events, news releases, and other time-sensitive content to the website per established editorial and publishing timelines.
• Builds and maintains content per established design, brand, and style standards, ensuring accuracy, consistency, and adherence to corporate governance requirements.
• Identifies and utilizes multimedia content (images, video) needed to support written content, and sources or selects appropriate existing assets.
• Implements time-sensitive editorial concepts and campaigns as directed.
• Contributes to UX design and content layout discussions to ensure content is structured effectively to meet site and platform goals.
• Writes content across multiple digital platforms (website, blog, social media) on a range of topics relevant to the organization's service lines and audiences.
• Conducts competitor analysis and stays current on marketing trends, healthcare digital marketing practices, and industry best practices.
• Assists in identifying and implementing strategies to support digital lead generation goals.

Qualifications

• Bachelor's Degree in Communications, Journalism, Public Relations, Marketing or related field - Required
• 2 Years in Digital content marketing, website management, organic digital, SEO or related area, preferably in a healthcare environment - Required

Requirements

• Travel is required: Up to 20%
• Job Range: Digital Web Content Specialist $45219.20-$67277.60
• Incentive: Not Applicable

Benefits

Franciscan provides eligible employees with comprehensive benefit offerings. Find an overview on the benefit section of our career site, jobs.franciscanhealth.org.