[Hiring] Digital Marketing Specialist @Hunt St

Role Description

Our client is looking for a proactive and results-driven Digital Marketing Specialist to support and execute digital marketing initiatives that increase brand visibility, generate qualified leads, and support business growth.

• Assist in developing and implementing digital marketing strategies aligned with business objectives, target audiences, and lead generation goals.
• Plan, execute, and optimise digital marketing campaigns across relevant channels to increase awareness, engagement, and conversions.
• Manage and maintain the company's social media presence, particularly LinkedIn, through content planning, publishing, audience engagement, and performance monitoring.
• Create compelling marketing content, including social media posts, email campaigns, website copy, articles, and other promotional materials.
• Develop and manage email marketing campaigns, including audience segmentation, copywriting, scheduling, follow-ups, and performance analysis.
• Collaborate with the team to support lead generation initiatives through targeted content, campaign messaging, landing pages, and other digital marketing activities.
• Review website content and landing pages to improve user experience, engagement, and conversion rates.
• Conduct keyword research and implement basic on-page SEO practices to improve search visibility and organic traffic.
• Monitor key marketing metrics, prepare performance reports, and provide actionable recommendations based on campaign results.
• Identify opportunities to improve content performance, audience targeting, messaging, and conversion rates through testing and ongoing refinement.
• Ensure marketing materials and communications maintain a consistent brand voice, visual identity, and professional standard.
• Research target audiences, industry trends, competitors, and relevant marketing opportunities to inform campaign planning.
• Coordinate with internal stakeholders to align marketing activities with sales priorities and overall business goals.

Qualifications

• At least 2–3 years of experience in digital marketing, campaign management, content marketing, or a similar role.
• Demonstrated experience planning and executing digital marketing campaigns across multiple channels.
• Strong copywriting and content creation skills, with the ability to communicate clearly and persuasively to a B2B audience.
• Experience managing LinkedIn or other professional social media channels for business growth and brand awareness.
• Working knowledge of email marketing, lead generation, and audience segmentation.
• Familiarity with SEO fundamentals, website optimisation, and landing page best practices.
• Ability to interpret marketing data, track KPIs, and use insights to improve campaign performance.
• Experience with digital marketing and analytics tools such as Google Analytics 4, Google Search Console, Canva, email marketing platforms, and social media scheduling tools.
• Strong organisational and time management skills, with the ability to manage competing priorities and meet deadlines.
• Excellent written English and attention to detail.
• A proactive, resourceful, and self-motivated approach to working remotely.
• Ability to work independently while collaborating effectively with a remote team.

Requirements

• This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.
• This is a remote role that will be set up as an independent contractor engagement.
• Successful candidates will be expected to disclose any existing ongoing roles or client work.
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).