[Hiring] Brand Producer @MASH

Role Description

We’re looking for a Brand Producer (Governance & Ops) to protect and elevate how a leading global hospitality brand shows up across APAC.

• The brand already has comprehensive global guidelines, strong centrally produced assets, and a clear brand system.
• The challenge is how that work is selected, adapted, produced, and approved across regional teams, local markets, agencies, and publishing partners.
• You’ll sit between regional leadership and local execution, helping teams apply brand standards consistently, improve the quality of creative work, and move through approvals faster.
• This is not a compliance-only role; you’ll need strong creative judgement, production understanding, and excellent operational discipline.
• Success means stronger, more consistent work going live across markets, fewer avoidable errors, and less day-to-day approval burden on the internal brand team.
• You’ll help evolve the approval process into a more scalable operating model supported by technology, automation, and AI-enabled workflows.

Qualifications

• 10+ years of experience across creative operations, brand operations, integrated production, creative project management, or content production.
• Experience working within complex regional or global brands where consistency and execution quality matter.
• Strong understanding of the creative production process across photography, video, digital, and social assets.
• Strong visual judgement and ability to recognize the difference between technically compliant work and genuinely strong work.
• Highly organized and comfortable managing multiple workstreams, stakeholders, markets, and approval processes.
• Ability to translate detailed brand guidelines into practical, constructive feedback.
• Confidence in working directly with agencies, production partners, and senior internal stakeholders.
• Curiosity about technology and comfort in helping shape more automated and AI-supported ways of working.
• Experience across luxury, lifestyle, hospitality, travel, retail, beauty, fashion, or premium consumer brands would be highly relevant.

Requirements

• Review digital creative, adaptations, and locally produced assets against global and individual brand standards.
• Assess image selection, copy, typography, logos, calls to action, location markers, layout, and overall creative quality.
• Apply different brand standards appropriately across luxury, lifestyle, and full-service portfolios.
• Give clear, constructive feedback that helps teams improve the work rather than simply reject it.
• Protect regional brand standards while enabling markets to retain the freedom to create and move quickly.
• Bring strong production judgement to photography, video, and content development across the region.
• Review pre-production materials and creative plans before significant production spend is committed.
• Understand the difference between architectural, lifestyle, and people-led content and what strong execution looks like across each.
• Join selected pre-production conversations and flag risks early.
• Work constructively with photographers, videographers, agencies, and production partners to raise the quality of execution and avoid expensive rework.
• Own the day-to-day flow of submissions, reviews, feedback, and approvals across regional and local teams.
• Create clear processes, timelines, and hand-offs so work moves efficiently from creation to approval.
• Coordinate across internal teams, agencies, publishers, and production partners.
• Track recurring issues, bottlenecks, and areas where clearer guidance or training would improve performance.
• Help turn brand governance from a reactive approval process into a structured, scalable operating model.
• Help evolve the governance process through better tools, templates, workflows, and automation.
• Work with platforms that support creative production, asset adaptation, and approvals.
• Explore practical uses of AI and agentic workflows to support guideline checks, asset review, and reviewer efficiency.
• Maintain human creative judgement where automation cannot reliably assess quality, context, or taste.
• Help build a future operating model that improves speed, consistency, and visibility across markets.

Benefits

• 12-month fixed-term contract.
• Remote work, depending on your location.

Please Note

• Due to the high volume of applications, we unfortunately can’t get back to everyone, and only successful applicants will be contacted.
• When you share your details with us, we consider this as consent for us to use your data during the application process.
• We may implement AI in various stages of the recruitment process, but human involvement will always remain as part of our hiring ethos.
• At the moment, MASH is not in a position to sponsor work visas, so you have to be eligible to legally work in the country where we’re hiring.