[Hiring] Digital Marketing Specialist @Emapta

Role Description

Make expert insights impossible to overlook in the competitive world of e-commerce. As a Digital Marketing Specialist, you'll transform Amazon commercial advisory expertise into compelling LinkedIn content, email campaigns, and digital experiences that engage business leaders. Shape a specialist consultancy's professional presence, communicate its strategic value, and build a rewarding international marketing career with Emapta's top 1% talent community.

Your Daily Tasks

• Content and Social Media
  • Manage and schedule regular social media content, with LinkedIn as the primary channel.
  • Repurpose long-form content, podcasts, and video footage into engaging digital marketing assets.
  • Coordinate approximately three social media posts per week.
  • Convert existing content and ideas into social media posts, carousels, infographics, and short-form content.
  • Distribute video content across LinkedIn, Instagram, the company website, and other relevant channels.
  • Maintain an organized content calendar and consistent publication schedule.
• Email Marketing
  • Develop and coordinate regular email marketing campaigns and LinkedIn newsletters.
  • Repurpose existing thought leadership materials into engaging email communications.
  • Format, schedule, and publish campaigns according to the approved marketing calendar.
  • Strengthen audience engagement and brand visibility through relationship-focused communications rather than solely direct-response lead generation.
• Graphic Design and Brand Execution
  • Create high-quality marketing assets using Canva or comparable design tools.
  • Apply and refine the established brand identity across marketing materials.
  • Design graphics, carousels, infographics, presentations, brochures, and social media assets.
  • Maintain consistency in brand colors, fonts, layouts, and visual identity across channels and formats.
  • Adapt existing templates and creative assets to support efficient, scalable marketing execution.
• Website and Digital Content
  • Upload and maintain relevant content on the company website.
  • Update website pages and marketing assets according to the approved brand direction.
  • Ensure website content and visuals align with broader marketing materials and brand standards.
  • Coordinate the publication of podcasts, videos, and thought leadership content across relevant digital platforms.
  • Create, edit, and update website pages and content using established WordPress templates.
  • Recommend improvements to page layouts, visual presentation, and content consistency within the existing website structure and brand guidelines.
• Marketing Execution and Coordination
  • Translate approved marketing concepts into structured campaigns and actionable deliverables.
  • Maintain organized marketing calendars, project deadlines, and digital asset libraries.
  • Collaborate with the business owner, internal teams, and external marketing and content partners to execute marketing initiatives.
  • Identify opportunities to repurpose existing content and maximize its reach across multiple digital channels.
  • Establish and maintain a consistent, credible, and professional digital presence for a specialist B2B consultancy.
  • Communicate the distinction between strategic advisory and coaching services and execution-focused agency services consistently across website content, social media, email campaigns, and sales materials.

Qualifications

• 3 to 5 years of relevant experience in digital marketing, content marketing, social media management, or a similar hands-on marketing role.
• Strong background in B2B marketing, preferably promoting expertise-led services to senior decision-makers and understanding longer buyer consideration cycles.
• Proven experience managing LinkedIn content and email marketing campaigns for professional audiences.
• Proficiency in Canva or comparable design tools, with strong visual judgment and brand awareness.
• Experience repurposing long-form content, videos, and podcasts into engaging assets across multiple digital channels.
• Practical experience with WordPress or a comparable content management system (CMS), including content updates and established page templates; technical web development or coding skills are not required.
• Excellent written English communication skills, with the ability to articulate complex professional services propositions clearly and consistently.
• Strong organizational and time management skills, with the ability to independently manage multiple marketing activities, deadlines, and daily deliverables.

Requirements

• Experience in professional services, consulting, business advisory, or coaching organizations.
• Basic video editing skills or experience creating business presentations, brochures, and other marketing collateral.

Benefits

• Private medical insurance.
• Access to Sportmaster.
• Career growth opportunities.
• Global career exposure.
• Diverse and supportive work environment.
• Unlimited upskilling through Emapta Academy courses.

Company Description

At Emapta, we don't just offer jobs—we build long-term global careers for the top 1% of talent. As we expand into North Macedonia, we are committed to creating opportunities that go beyond employment: where you are valued, supported, and empowered to grow alongside some of the world's leading businesses.

With over 1,200 clients globally and a team of 12,000+ professionals across over 30 offices worldwide, you will be part of a high-performing, international environment without leaving your home country. Here, you are an extension of global teams, trusted to deliver meaningful outcomes and real impact.