[Hiring] Digital Marketing Specialist @High Tide

Role Description

We're looking for a Digital Marketing Specialist who is highly organized, comfortable managing multiple campaigns at once, and enjoys bringing marketing initiatives from planning through execution. This role will have a strong focus on email marketing calendar management, digital campaign coordination, and paid media support across multiple brands. You'll work closely with the Digital Marketing Manager and cross-functional teams to keep campaigns on schedule, coordinate required inputs, support campaign execution, and help ensure marketing initiatives launch accurately and on time.

• Own and maintain email marketing calendars across multiple brands.
• Coordinate campaign timelines and ensure required inputs, approvals, creative assets, product information, and other dependencies are completed on schedule.
• Work cross-functionally with Category Management, Pricing, Creative, eCommerce, Analytics, and Marketing teams to keep campaigns moving forward.
• Support the planning, QA, scheduling, and deployment of email campaigns.
• Help coordinate promotional, retention, lifecycle, and automated email marketing initiatives.
• Monitor email performance and report on key campaign KPIs.
• Support A/B testing and ongoing email optimization.
• Maintain campaign documentation, timelines, and workflows.
• Identify scheduling risks, missing information, or dependencies early and escalate them appropriately.
• Coordinate multiple marketing campaigns and initiatives simultaneously across brands.
• Develop and maintain campaign timelines, task lists, deliverables, and project documentation.
• Follow up with internal stakeholders to ensure deadlines and campaign requirements are met.
• Coordinate creative briefs, campaign requirements, approvals, and asset delivery across teams.
• Help ensure campaign messaging and execution are aligned across email, paid media, affiliate, and digital channels.
• Participate in campaign planning meetings and translate decisions into clear next steps and deliverables.
• Track campaign progress and proactively flag risks, delays, or missing dependencies.
• Support promotional launches and other cross-functional marketing initiatives from planning through execution.
• Support the planning, execution, and optimization of paid media campaigns across digital channels.
• Monitor campaign performance across metrics such as ROAS, CPA, CTR, conversions, and revenue.
• Coordinate campaign requirements, audience needs, promotional information, and creative assets with internal teams and external partners.
• Support the development of creative briefs and paid campaign requirements.
• Review campaign performance and identify opportunities for optimization.
• Provide recommendations based on creative, messaging, audience, and campaign performance.
• Support competitor monitoring and promotional analysis.
• Assist with paid media reporting and campaign insights for the Digital Marketing Manager and marketing leadership.
• Support affiliate marketing initiatives under the direction of the Digital Marketing Manager.
• Conduct outreach to prospective affiliate partners, publishers, influencers, and other potential partners.
• Support affiliate partner onboarding and ongoing communications.
• Coordinate promotional opportunities and campaign requirements with affiliate partners.
• Ensure partners receive required creative assets, promotional details, links, and campaign information on time.
• Help maintain affiliate contact lists, outreach records, campaign documentation, and partner communications.
• Support affiliate reporting and help identify notable partner or campaign trends.
• Assist with day-to-day affiliate program administration as required.
• Support website marketing campaigns, promotional activations, landing pages, and other digital initiatives as required.
• Coordinate website campaign requirements with internal teams.
• Participate in broader digital campaign planning and execution across multiple brands.
• Support reporting across email marketing, paid media, affiliate initiatives, and broader marketing campaigns.
• Prepare regular campaign performance summaries and reporting.
• Identify trends, opportunities, and areas requiring further investigation.
• Use campaign data to support recommendations and future planning.
• Maintain campaign tracking and reporting documentation.
• Utilize AI tools to support campaign analysis, competitive research, reporting, and marketing workflows.
• Apply critical thinking and business judgment when reviewing data, recommendations, and AI-generated outputs.

Qualifications

• 3+ years of experience in digital marketing, ideally within eCommerce, retail, agency, or another fast-paced multi-campaign environment.
• Strong experience managing email marketing calendars and campaign workflows across multiple campaigns, brands, or clients.
• Experience building, scheduling, QAing, or deploying email campaigns using platforms such as Klaviyo, Mailchimp, or similar.
• Strong project management and organizational skills, with demonstrated experience coordinating marketing campaigns across multiple stakeholders and deadlines.
• Experience supporting or executing paid media campaigns, with an understanding of common paid media performance metrics and optimization principles.
• Experience developing campaign briefs and coordinating requirements with designers, copywriters, agencies, or other marketing partners.
• Ability to manage multiple brands, campaigns, projects, or client accounts simultaneously.
• Experience with affiliate marketing, publisher outreach, influencer partnerships, or affiliate platforms is considered an asset but is not required.
• Experience with platforms such as Impact, Awin, Minty, ShareASale, Refersion, or similar is considered an asset.
• Strong analytical skills with the ability to interpret campaign performance and identify actionable insights.
• Strong attention to detail and ability to identify missing information, risks, and dependencies.
• Strong written and verbal English communication skills.
• Experience with eCommerce and social media marketing is considered an asset.

Benefits

• Work across some of the most recognized brands in cannabis, CBD, and accessories.
• Take ownership of email calendars and help coordinate high-volume digital marketing campaigns across multiple brands.
• Build hands-on experience across email marketing, paid media, affiliate partnerships, eCommerce, and broader digital campaigns.
• Collaborate with teams across North America and Europe.
• Help bring campaigns seen by millions of customers to market.
• Join a fast-growing company where strong organization, initiative, and ownership are valued.
• Build experience across multiple brands and digital marketing disciplines.

How to Apply

Please submit:

• Your resume (in English).
• Any relevant portfolio, case studies, or examples of digital marketing work.
• We are particularly interested in examples related to email marketing, campaign/project management, paid media, campaign reporting, or other digital marketing initiatives.
• Examples of affiliate marketing work are welcome but are not required.
• Portfolios are ideally submitted in English; however, Portuguese portfolios will also be accepted.