[Hiring] Digital Marketing Specialist @Canyon GBS

Role Description

We are seeking a highly skilled Digital Marketing Specialist to join our dynamic team. This role is integral to enhancing our brand image and expanding our reach through effective marketing strategies and public relations campaigns. As a Marketing and PR Specialist, you will be an essential part of our product operations team, engaging with colleagues, customers, partners, vendors, and the press on a regular basis. Your expertise in copywriting, editing, communication, and marketing will help us create compelling content and execute successful campaigns.

• Develop and execute marketing strategies and public relations campaigns.
• Create, edit, and manage engaging content for various channels, including web (WordPress), press releases, social media (LinkedIn, YouTube, X, etc.), newsletters, and marketing materials.
• Collaborate closely with design, product, and leadership teams to produce compelling content about our technology and services.
• Maintain and enhance relationships with colleagues, customers, partners, vendors, and the press.
• Monitor and analyze the performance of marketing campaigns and PR activities, making data-driven decisions to optimize results.
• Manage multiple projects simultaneously, ensuring timely delivery of high-quality work.
• Utilize various marketing tools and platforms to maximize the reach and impact of our brand message.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Expert level knowledge of the English language with strong copywriting, editing, and communication skills.
• Proven experience in developing and executing marketing strategies and public relations campaigns.
• Excellent problem-solving skills and attention to detail.
• Strong communication and collaboration skills.
• Minimum of three years of professional experience in marketing, public relations, or a related field.
• Former experience as a journalist is highly relevant.

Requirements

• Proven experience in creating and managing engaging content for various marketing channels.
• Proficiency in using various marketing tools and platforms.
• Ability to manage multiple projects simultaneously and work effectively in a remote, collaborative team environment.
• Strong analytical skills to monitor and optimize the performance of marketing and PR activities.

Company Description

Canyon GBS is a pioneering tech company crafting impactful solutions powered by AI. Our diverse range of offerings are tailored for sectors such as higher education, public sector government agencies, non-profits, and other large enterprises. Our mission is to equip organizations with powerful yet accessible AI-powered technology to better serve their constituents.