[Hiring] Digital Marketing Manager, Paid Advertising and Search @UserTesting Technologies Canada, Inc.
Mar 26, 2025 - UserTesting Technologies Canada, Inc. is hiring a remote Digital Marketing Manager, Paid Advertising and Search. 💸 Salary: unspecified. 📍Location: USA.
Role Description
The Digital Marketing Manager, Paid Advertising & Search owns the strategy, execution, and optimization of all paid social and paid search efforts that drive brand awareness and measurable impact on pipeline generation and revenue growth.
- Own and execute the paid advertising strategy across all relevant platforms, including Google Ads, LinkedIn Ads, Display, Programmatic, and Paid Social.
- Manage and optimize the assigned budget, ensuring maximum ROAS and conversion rates.
- Support demand generation, retargeting, and Account-Based Marketing (ABM) through paid channels.
- Define targeting strategies, including audience segmentation, intent-based advertising, and retargeting approaches.
- Continuously analyze campaign performance and implement optimizations to improve conversion rates, lower cost per acquisition, and enhance targeting.
- Track and analyze key performance metrics, including CTR, CPC, conversion rates, cost per acquisition (CPA), MQLs, and Pipeline.
- Work with the Sales Center of Excellence to optimize lead quality and sales handoff processes.
- Help build a scalable paid media program that can expand as the company grows.
Qualifications
- Extensive experience in digital marketing, with a focus on paid media and search.
- B2B SaaS experience is a hard requirement.
- Experience marketing to enterprise buyers in banking, retail, consumer products, and software is a plus.
- Deep expertise with Google Ads, LinkedIn Ads, 6sense, Metadata, Marketo, Salesforce, and other key marketing technologies.
- Experience managing ABM-focused paid campaigns is highly desirable.
Requirements
- Deep understanding of Google Ads, LinkedIn Ads, Display, Programmatic, and Paid Social.
- Proven ability to optimize campaigns based on ROAS, conversion rates, and cost efficiency.
- Experience working with sales teams, segment marketers, and creative teams to execute and optimize campaigns.
- Ability to continuously test ad creatives, audiences, bidding strategies, and placements to drive performance improvements.
- Ability to develop scalable paid media strategies that support global and regional marketing goals.
Company Description
UserTesting is a leader in experience research and insights, empowering organizations to discover the human side of business.
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
💸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 26, 2025
|
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
