[Hiring] Digital Marketing Manager @L&E Research

Role Description

We’re hiring a hands-on Digital Marketing Manager to own L&E’s marketing day to day. This is a doer’s job. You’ll plan, write, build, launch and measure most of what we put into the market yourself, with freelance help, where it makes sense, not a full-time agency doing the work for you. This role reports to the Chief Marketing Officer.

Our buyers are researchers: agency project directors, insights leads at brands, clinical research teams and trial consultants. They’re skeptical of fluff. They buy on trust, speed and quality. We need someone who can take what our sales and recruiting teams know and turn it into content those buyers actually use, then show us with numbers what’s working.

The foundation is already in place: a new Webflow site, HubSpot, product analytics and automated lead routing. What we need now is a marketer who uses all of it every week.

Qualifications

• 4–7 years of hands-on B2B digital marketing as a generalist: content, email, SEO, social, paid and marketing ops.
• Real HubSpot experience. You’ve built workflows, lists and reports yourself, not just used them.
• A track record of tying marketing to pipeline and revenue, with numbers you can talk through.
• Nice to have: Agency experience, especially 2+ years working across multiple clients, problems and tech stacks.
• Nice to have: Exposure to market research, B2B services, healthcare/life sciences or legal. Not required; we’ll teach you the industry.
• Nice to have: Webflow or another modern CMS, GA4 or product analytics, basic HTML.
• Nice to have: Webinar or video production.

Requirements

• Create content (the biggest part of the job)
• Plan and produce a steady stream of content: blog posts, case studies, guides, email newsletters, webinars, sales collateral, LinkedIn posts and landing pages.
• Interview our recruiters, project managers and sales team to get their expertise out of their heads and onto the page.
• Refresh our library of older ebooks and white papers and relaunch them as gated HubSpot offers.
• Build content for each of our core segments: Healthcare/Clinical, Consumer/Brand, Legal/Mock Jury and research agencies.
• Own HubSpot and marketing operations
• Run HubSpot Marketing Hub: lists, workflows, nurture sequences, forms, lead scoring and attribution reporting.
• Keep the database clean. Work with Sales on lifecycle stages, MQL definitions and handoff rules.
• Manage the company’s three websites on Webflow: publishing, landing pages and on-page SEO/AEO.
• Work side by side with Sales
• Lead a weekly sales and marketing meeting: what’s landing with prospects, where deals stall, what Sales needs from marketing.
• Build the collateral Sales asks for: one-pagers, battlecards, proposal inserts and email templates.
• Turn win/loss feedback into messaging changes.
• Measure everything
• Report monthly on marketing-sourced and influenced pipeline, conversion by channel and page, and content performance.
• Use HubSpot and web analytics to find where visitors drop off before requesting a bid and fix it.
• Stop doing what the numbers say isn’t working.
• Run demand generation
• Email, LinkedIn, SEO, and paid search or social where it earns its keep.
• Support industry conferences and events.
• Manage the marketing budget and any freelancers or vendors.

Benefits

• Occasional travel for trade shows and team meetings (about 10%).
• Complete all training course assignments issued by HR/IT.
• Adhere to the ISO/IEC 27001 and ISO 20252 standards.
• Must be authorized to work in the United States without employer sponsorship, now or in the future.

Company Description

L&E Research, Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.