[Hiring] Senior Manager, Marketing Automations & Digital Experience Lead @Helix

Role Description

Helix is bringing genomics into routine care while partnering with health systems and life science companies. This role shapes the website, systems, and operating practices behind marketing across our clinical, research, and corporate audiences.

As a Senior Manager, Marketing Automations & Digital Experience Lead, you will:

• Set the roadmap for marketing technology and digital experience, prioritizing work across the CRM, website, marketing automations, and analytics.
• Translate marketing needs into clear technical requirements and delivery plans for CMS, CRM, integrations, and tracking, working with IT, data teams, and vendors.
• Build and maintain campaign workflows in CRM and marketing automation, including audience segmentation, forms, nurture, routing, and data quality.
• Own the website as a marketing product, improving its information architecture, content paths, conversion points, SEO, accessibility, and measurement.
• Establish shared campaign taxonomy, intake, quality checks, and reporting practices across clinical, research, and corporate communications.
• Create dashboards that connect campaign and channel performance to business, audience, and engagement goals.
• Use testing and feedback to improve digital journeys, campaign performance, and marketing technology investment decisions.
• Redesign repeatable marketing workflows around reusable AI tools grounded in Helix’s brand and market context.

Qualifications

• Bring deep, hands-on, subject-matter expertise in at least one major marketing platform: CRM (Hubspot), CMS (Sanity), marketing automation (Hubspot + third-party connectors like AI MCPs, Zapier, etc.).
• You have built or improved marketing operations that connect CRM, marketing automation, a CMS, and analytics and/or you have owned website or digital experience improvements, with working knowledge of information architecture, SEO, accessibility, and measurement.
• You can translate business needs into practical technical requirements and coordinate delivery with IT, data teams, developers, and vendors.
• You can configure marketing systems and troubleshoot campaign workflows while keeping the audience experience in view.
• You use data and testing to identify problems, recommend improvements, and explain results to technical and nontechnical partners.
• You communicate clearly, manage competing priorities, and influence partners without relying on reporting lines.
• You evaluate AI tools and outputs for brand and clinical accuracy, set practical safeguards, and protect confidential partner or campaign data.

Requirements

• Experience with HubSpot and Sanity, or comparable CRM and CMS platforms.
• Experience marketing healthcare, diagnostics, genomics, life science, or research services.
• Experience with CRM integrations, SEO tools, or conversion optimization.

Benefits

• Comprehensive Health Insurance with Date of Hire eligibility.
• Above average employer paid premium coverage.
• 12 weeks Helix Paid Parental Leave option.
• 401(k) with employer matching of up to 3% and 100% Vesting on the Date of Hire.
• Comprehensive Well-Being Benefits.
• Flexible PTO.
• Remote options for many roles and a home office stipend.

Expected Interview Process

• Recruiter Screen
• Manager Screen/Tech Screen
• Onsite
• Offer

Expected Pay For This Role

• Expected Helix Base: $144,000 - $186,000
• Expected Helix Discretionary Annual Bonus: 15% of your annual salary
• Equity: We offer generous equity at Helix. If you receive a Helix offer your recruiter will book dedicated time with you to educate you on our equity model.

What To Expect During Your First 90 days

• First 30 days: you’ll spend time learning the Helix way, completing training and onboarding for your roles, and getting introduced to your team and relevant stakeholders. You’ll also gain a deeper understanding of our customers, our products, the impact we make in the lives of our communities, and how to thrive at Helix through participation in Helix U.
• Day 30 - 60: you’ll spend time contributing to projects, deeply familiarizing yourself with team and company processes, and developing a deeper understanding of Helix’s products, services and capabilities.
• Day 60 - 90: you’ll build your OKRs with your manager, start to take ownership of projects and initiatives on your team, and begin to demonstrate your impact on the Helix mission.