[Hiring] Digital Marketing Manager @Better Talent

Role Description

As a Digital Marketing Manager, you will be the go-to marketing partner for a book of vacation rental companies, owning both their digital performance and the relationship behind it.

• Team up with Customer Success Managers for TrackPMS customers, leading monthly reviews and Health Checks.
• Own the full relationship for customers outside TrackPMS, running every review and collaborating with a dedicated Customer Account Executive.

What you will do:

• Own the customer relationship as the primary contact via phone, email, shared DMM inbox, and Zendesk.
• Train customers on TrackInsights to ensure they derive real value from it.
• Run Health Checks on every account (monthly or bi-monthly by tier) and keep tasks current in Certinia.
• Monitor performance, slow responses, or frustration to prevent churn.
• Turn Google Ads, Facebook Ads, and other channel data in TrackInsights into report decks for clients.
• Lead recurring client meetings and quarterly audit presentations, adjusting marketing strategies based on performance trends.
• Measure ROI across every digital channel and report on KPIs like purchases, website engagement rate, cost per acquisition, return on ad spend, click-through rate, and open rate.
• Ensure action items from client meetings are completed by coordinating with ad creators, blog and content writers, and website support team.
• Partner with CSMs, CAEs, Product Marketing, and Data on QBRs, Strategic Business Reviews, renewals, upsells, product launches, and accurate attribution reporting.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, Journalism, English, or a related field.
• Hands-on experience with paid search (Google and Bing), Google Ads, Facebook Ads Manager, and Google Analytics.
• Working knowledge of email marketing, SEO, and conversion optimization across B2B and B2C.
• Experience with Salesforce and comfort presenting performance data and recommendations to clients.
• Comfortable using AI tools like Claude for data analysis, report drafting, and research.
• Willing to travel as needed.

Requirements

• Experience in the travel, hospitality, or vacation rental industry (nice to have).
• Familiarity with Certinia or Zendesk (nice to have).

Benefits

• Full medical, dental, and vision coverage.
• Flexible paid time off.
• Health Savings Account with up to a $2,000 annual match, plus Flexible Spending Accounts.
• Up to $900 a year in Wellness Rewards.
• Retirement plan with employer match.
• Unlimited access to professional training and development.
• Company-paid life insurance and long-term disability coverage.
• Flexible work environment, plus a $150 quarterly gift for personal use.

Company Description

Track is an end-to-end SaaS and Service Operating Platform for short term rental. For more than two decades we have helped hospitality professionals achieve digital transformation and operational excellence, anchored by our flagship Track Property Management System.

• Our single-vendor ecosystem gives growing vacation rental companies the enterprise-class tools they need to scale.
• Backed by 70+ integration partners, a growing suite of native features, and AI-driven tools that sharpen pricing, distribution, and guest communication.
• We combine deep hospitality expertise with forward-thinking technology and a customer-obsessed mindset to help property managers win.
• Track is proud to be named an Inc. 5000 Fastest Growing Company in America and a People’s Choice Award winner.