[Hiring] Digital Marketing Manager @Evergreen Finance

Role Description

We are looking for a motivated and energetic Digital Marketing Manager to join our team. This is a full-time, remote position offering strong opportunities for career growth. As we continue to expand our business and strengthen our digital presence, we need a highly driven and strategic individual to lead and own our digital engagement initiatives.

In this role, you will be responsible for driving customer acquisition, engagement, and retention through effective digital strategies. This will include supporting optimising paid media, SEO, website performance, and performance marketing across digital channels.

• Own and optimise the company website to enhance user experience, conversion rates, and performance KPIs through continuous testing and analysis.
• Lead and deliver digital marketing strategy to drive qualified traffic (affiliates), generate leads, and improve conversions for Moneyboat.co.uk (portal & data forms).
• Manage new product Go-to-Market campaigns from start to finish, using data to guide decisions, and collaborate closely with our communication, Tech, internal teams and external partners to achieve our commercial growth goals.
• Support Head of Performance Marketing with managing multi-channel performance marketing campaigns across PPC (Google Ads), Paid Social (Meta, LinkedIn), SEO (core focus), affiliates, and retargeting, eventually with the aim to move in-house by the start of Q1.
• Support initial onboarding of email marketing platforms (automation/template/form set up) and strategies to improve customer engagement, retention, and lifetime value, using platforms such as DotDigital.
• Develop and execute robust SEO strategies, managing both technical and content-led initiatives to improve organic rankings.
• Utilise analytics platforms (Google Analytics, Google Ad Manager, Piwik Pro, SEMrush) to monitor, report, and optimise campaign performance against business KPIs.
• Support with creation of digital assets and brand innovation.
• Oversee agency relationships and ensure delivery is aligned with budget and performance expectations.
• Collaborate with Compliance, Tech and Customer Service teams to ensure marketing activities align with regulatory standards and business objectives.

Qualifications

• Confident managing website performance, with experience in CMS management and digital product enhancements.
• Expertise managing PPC, SEO, CRO, Paid Social, and Email Marketing.
• Experienced with digital performance tools such as Google Analytics, Google Ad Manager, SEMrush, Piwik Pro, and automation platforms like DotDigital and Zapier.
• Proven experience managing significant budgets and optimising for acquisition and ROI.
• Strong analytical skills with a data-led approach to performance optimization and reporting.
• Excellent stakeholder management and communication skills, with experience working cross-functionally.
• Strong track record in financial services marketing, ideally within consumer lending, fintech, or banking.
• Knowledge of FCA guidelines and compliance considerations for financial promotions is a strong advantage.

Requirements

• Experiencing of working within a FCA regulated environment.
• Degree in Marketing, Business, or related field.
• ACIM or CIM Level 6 qualification.

Benefits

• Time-off on Birthday
• Gym benefits
• Childcare benefits
• Life assurance
• Health cash plan
• Aviva pension
• Professional subscription benefits